All your favorite @barstoolsports content
Outreach This Creator For FreeFollowers
623.5K
Following
203
Total Posts
Engagement Rate
0.56%
Avg Likes
3,287
Avg Comments
On Instagram, Barstool Sports is a business account based in United States with an audience of 623.5K. Barstool Sports has shared 5,052 posts to date, currently around 68 posts a week. Posts average 3,287 likes and 200 comments, an engagement rate of 0.56%.
Vivalastool operates a business account on Instagram, pairing 623.5K followers with 5,052 posts.
For accounts with 100K–1M followers, Vivalastool's 0.56% engagement rate reads as in the bottom 13% in the InstME index.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Vivalastool has published about 68 posts per week, more than one per day.
InstME estimates 25% of Vivalastool's followers are low-quality or inactive, for an audience-quality score of 70/100, a solid result.
Vivalastool keeps its following list short (203) relative to 623.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,200–$4,100
Based on 623.5K followers and a 0.56% engagement rate, a single sponsored post by Vivalastool is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Vivalastool | Cohort median |
|---|---|---|
| Engagement rate | 0.56% | 1.25% |
| Average likes | 3,287 | 2,985 |
| Average comments | 200 | 73 |
| Posts per week | 67.69 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vivalastool | Cohort median |
|---|---|---|
| Engagement rate | 0.56% | 0.86% |
| Average likes | 3,287 | 2,003 |
| Average comments | 200 | 56 |
| Posts per week | 67.69 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Barstool Sports is a Instagram brand based in United States on Instagram, with 623.5K followers.
Barstool Sports posts on Instagram as @vivalastool.
Barstool Sports has 623,505 followers on Instagram (623.5K) as of Jul 14, 2026.
Barstool Sports's engagement rate is 0.56%, calculated from average likes and comments per post relative to followers.
Posts by Barstool Sports average 3,287 likes and 200 comments.
Barstool Sports posts about 68 times per week on average.
InstME's audience-quality analysis estimates about 25% of Barstool Sports's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Barstool Sports is registered as a business account on Instagram.
Barstool Sports's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,052
200
Posts / Week
67.69
Growth Score
11.2 / 100
ER Rank
13th
Engagement
1.5%
A sponsored post from Barstool Sports is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
