A kitchen essential since 1921 Share your creations with us using
On Instagram, Vitamix is a verified Food brand based in United States with an audience of 368.4K. Vitamix has shared 2,819 posts to date, currently less than one post a week. Engagement runs at 0.16%, or about 574 likes and 30 comments per post.
Vitamix's Instagram presence spans 2,819 posts and 368.4K followers, profiling it as a Food account.
For Food accounts with 100K–1M followers, Vitamix's 0.16% engagement rate is in the bottom quarter (median: 0.74%), a read from 1,551 accounts in the InstME index.
For roughly every 19 likes there is one comment, an unusually discussion-heavy audience.
Vitamix keeps a posting cadence of less than one post per week.
Vitamix follows only 883 accounts while being followed by 368.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 368.4K followers and a 0.16% engagement rate, a single sponsored post by Vitamix is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Vitamix | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.74% |
| Average likes | 574 | 1,665 |
| Average comments | 30 | 54 |
| Posts per week | 0.2 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vitamix | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 574 | 1,175 |
| Average comments | 30 | 47 |
| Posts per week | 0.2 | 0.89 |
Median values from 292 Food accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Vitamix is a verified food brand based in United States on Instagram, with 368.4K followers.
Vitamix has 368,411 followers on Instagram (368.4K) as of Sep 11, 2026.
Vitamix's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Vitamix average 574 likes and 30 comments.
Vitamix posts less than once a week on average.
Vitamix is registered as a business account on Instagram and is verified.
Vitamix is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,819 posts.
Vitamix's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Vitamix carries the blue verified badge on Instagram.
Avg Comments
30
937.7K
Engagement
0.84%
A sponsored post from Vitamix is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
