Salzburg Tourism is a verified Travel brand based in Austria. The account has built 162.5K followers on Instagram. The account has published 3,164 posts, currently around 8 posts a week. Posts average 570 likes and 16 comments, an engagement rate of 0.36%.
As a Travel account, Visitsalzburg reaches 162.5K followers on Instagram across 3,164 published posts.
Visitsalzburg's 0.36% engagement rate is below the median of 0.92% among Travel accounts with 100K–1M followers, measured across 977 accounts in the InstME index.
One comment lands for every 36 likes, which reads as a healthy amount of conversation.
Posting frequency for Visitsalzburg sits at about 8 posts per week, more than one per day.
On audience quality, Visitsalzburg lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,296 others against 162.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$570–$1,100
Based on 162.5K followers and a 0.36% engagement rate, a single sponsored post by Visitsalzburg is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Visitsalzburg | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.92% |
| Average likes | 570 | 1,974 |
| Average comments | 16 | 53 |
| Posts per week | 8.4 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitsalzburg | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.29% |
| Average likes | 570 | 2,543 |
| Average comments | 16 | 51 |
| Posts per week | 8.4 | 0.95 |
Median values from 38 accounts in Austria with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Salzburg Tourism is a verified travel brand based in Austria on Instagram, with 162.5K followers.
Salzburg Tourism posts on Instagram as @visitsalzburg.
Salzburg Tourism has 162,543 followers on Instagram (162.5K) as of Sep 10, 2026.
Salzburg Tourism's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Salzburg Tourism average 570 likes and 16 comments.
Salzburg Tourism posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Salzburg Tourism's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Stage of the World 🌏 Official account of the city of Salzburg Tourist Office. 👉🏼 Tag @visitsalzburg or #visitsalzburg 📸 to get featured.
Outreach This Creator For Freewww.salzburg.info/Total Posts
3,164
Avg Comments
16
More women than men · mostly 25–44
Typical for Travel creators in Austria, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
1.84%
Salzburg Tourism is registered as a business account on Instagram and is verified.
Salzburg Tourism is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,164 posts.
Salzburg Tourism's profile places the account in Austria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Salzburg Tourism carries the blue verified badge on Instagram.
A sponsored post from Salzburg Tourism is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
