Stage of the World 🌏 Official account of the city of Salzburg Tourist Office. 👉🏼 Tag or 📸 to get featured.
Salzburg Tourism is a verified business account based in Austria. The account has built 162.5K followers on Instagram. The account has published 3,164 posts, currently around 8 posts a week. Posts average 570 likes and 16 comments, an engagement rate of 0.36%.
As a business account, Visitsalzburg reaches 162.5K followers on Instagram across 3,164 published posts.
Visitsalzburg averages 570 likes and 16 comments per post, roughly one interaction for every 277 of its followers.
One comment lands for every 36 likes, which reads as a healthy amount of conversation.
Posting frequency for Visitsalzburg sits at about 8 posts per week, more than one per day.
The account follows just 1,296 others against 162.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$570–$1,100
Based on 162.5K followers and a 0.36% engagement rate, a single sponsored post by Visitsalzburg is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Visitsalzburg | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.25% |
| Average likes | 570 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 8.4 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitsalzburg | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.29% |
| Average likes | 570 | 2,543 |
| Average comments | 16 | 51 |
| Posts per week | 8.4 | 0.95 |
Median values from 38 accounts in Austria with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Salzburg Tourism is a verified Instagram brand based in Austria on Instagram, with 162.5K followers.
Salzburg Tourism posts on Instagram as @visitsalzburg.
Salzburg Tourism has 162,543 followers on Instagram (162.5K) as of Sep 10, 2026.
Salzburg Tourism's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by Salzburg Tourism average 570 likes and 16 comments.
Salzburg Tourism posts about 8 times per week on average.
Salzburg Tourism is registered as a business account on Instagram and is verified.
Salzburg Tourism's profile places the account in Austria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Salzburg Tourism carries the blue verified badge on Instagram.
Total Posts
3,164
Avg Comments
16
Engagement
0.02%
A sponsored post from Salzburg Tourism is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
