🥇Voted Best Beach in the U.S. by Condé Nast Readers 🏖️The Way To Beach™ 📍Official destination guide for Pensacola, Pensacola Beach & Perdido Key
Followers
139.1K
Following
2.1K
Total Posts
Engagement Rate
6.93%
Avg Likes
9,501
Avg Comments
Pensacola, Florida runs a verified Travel brand account based in United States with 139.1K followers on Instagram. To date Pensacola, Florida has posted 4,699 times, currently less than one post a week. Typical posts draw 9,501 likes and 135 comments, putting engagement at 6.93%.
As a Travel account, Visitpensacola reaches 139.1K followers on Instagram across 4,699 published posts.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Visitpensacola's 6.93% engagement rate comes in in the top quarter (median: 0.92%).
The comment-to-like ratio works out to one comment per 70 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
Visitpensacola's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$1,900–$3,600
Based on 139.1K followers and a 6.93% engagement rate, a single sponsored post by Visitpensacola is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Visitpensacola | Cohort median |
|---|---|---|
| Engagement rate | 6.93% | 0.92% |
| Average likes | 9,501 | 1,974 |
| Average comments | 135 | 53 |
| Posts per week | 0.48 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitpensacola | Cohort median |
|---|---|---|
| Engagement rate | 6.93% | 0.75% |
| Average likes | 9,501 | 1,364 |
| Average comments | 135 | 45 |
| Posts per week | 0.48 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Pensacola, Florida is a verified travel brand based in United States on Instagram, with 139.1K followers.
Pensacola, Florida posts on Instagram as @visitpensacola.
Pensacola, Florida has 139,117 followers on Instagram (139.1K) as of Jul 9, 2026.
Pensacola, Florida's engagement rate is 6.93%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Pensacola, Florida average 9,501 likes and 135 comments.
Pensacola, Florida posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Pensacola, Florida's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Pensacola, Florida is registered as a business account on Instagram and is verified.
4,699
135
Posts / Week
0.48
Growth Score
100 / 100
ER Rank
Top 15%
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
0.65%
Pensacola, Florida is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,699 posts.
Pensacola, Florida's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Pensacola, Florida carries the blue verified badge on Instagram.
A sponsored post from Pensacola, Florida is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
