Visit Pasadena, a division of the Pasadena Center Operating Company (PCOC), is the official destination marketing organization for Pasadena.
On Instagram, Visit Pasadena is a verified Travel brand based in United States with an audience of 56.8K. The account posts mainly around travel and business topics. Visit Pasadena has shared 3,218 posts to date, currently less than one post a week. Engagement runs at 1.35%, or about 745 likes and 21 comments per post.
Visitpasadena operates a Travel account on Instagram, pairing 56.8K followers with 3,218 posts.
Visitpasadena records a 1.35% engagement rate, above the median of 1.02% for the 2,887 Travel accounts with 10K–100K followers tracked in the InstME index.
For roughly every 35 likes there is one comment, a healthy amount of conversation.
Visitpasadena keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Visitpasadena at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$270–$500
Based on 56.8K followers and a 1.35% engagement rate, a single sponsored post by Visitpasadena is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Visitpasadena | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 1.02% |
| Average likes | 745 | 250 |
| Average comments | 21 | 14 |
| Posts per week | 0.1 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitpasadena | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 0.82% |
| Average likes | 745 | 174 |
| Average comments | 21 | 9 |
| Posts per week | 0.1 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Visit Pasadena is a verified travel brand based in United States on Instagram, with 56.8K followers.
Visit Pasadena posts on Instagram as @visitpasadena.
Visit Pasadena has 56,810 followers on Instagram (56.8K) as of Sep 20, 2026.
Visit Pasadena's engagement rate is 1.35%, calculated from average likes and comments per post relative to followers. That is above the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Visit Pasadena average 745 likes and 21 comments.
Visit Pasadena posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Visit Pasadena's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Visit Pasadena is registered as a business account on Instagram and is verified.
Visit Pasadena is categorized as a travel and business account in the InstME index, based on the profile's bio and Instagram category across 3,218 posts.
Total Posts
3,218
Avg Comments
21
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Business
Engagement
1.07%
Visit Pasadena's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Visit Pasadena carries the blue verified badge on Instagram.
A sponsored post from Visit Pasadena is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
