Official NSW account of Destination NSW. Tag @visitnsw or use to give us permission to share. Brought to you by NSW Government.
Followers
648.5K
Following
278
Total Posts
Engagement Rate
0.26%
Avg Likes
1,677
Avg Comments
New South Wales runs a verified Travel brand account with 648.5K followers on Instagram. New South Wales has shared 4,328 posts to date, currently around 2 posts a week. Typical posts draw 1,677 likes and 37 comments, putting engagement at 0.26%.
Visitnsw is a Travel account whose 4,328 posts have grown a following of 648.5K on Instagram.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Visitnsw's 0.26% engagement rate is below the median of 0.92%.
The comment-to-like ratio works out to one comment per 45 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
With 648.5K followers but only 278 accounts followed back, Visitnsw shows the ratio of a well-established account.
Estimated sponsored-post value
$2,300–$4,200
Based on 648.5K followers and a 0.26% engagement rate, a single sponsored post by Visitnsw is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Visitnsw | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.92% |
| Average likes | 1,677 | 1,974 |
| Average comments | 37 | 53 |
| Posts per week | 1.71 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
New South Wales is a verified travel brand on Instagram, with 648.5K followers.
New South Wales posts on Instagram as @visitnsw.
New South Wales has 648,530 followers on Instagram (648.5K) as of Jul 15, 2026.
New South Wales's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by New South Wales average 1,677 likes and 37 comments.
New South Wales posts about 2 times per week on average.
New South Wales is registered as a business account on Instagram and is verified.
New South Wales is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,328 posts.
Yes. New South Wales carries the blue verified badge on Instagram.
4,328
37
Posts / Week
1.71
Growth Score
5.2 / 100
Follower Ratio
2332.8×
Engagement
0%
A sponsored post from New South Wales is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
