👋 Welcome to Belfast! 📍The official tourism account for Belfast 📸 Tag @visitbelfast or 🐟🐶☔️🍻🎶
Followers
116.6K
Following
1.5K
Total Posts
Engagement Rate
0.36%
Avg Likes
395
Avg Comments
On Instagram, Visit Belfast | Travel & inspiration is a verified Travel brand based in United Kingdom with an audience of 116.6K. The account has published 2,103 posts, currently around 5 posts a week. Typical posts draw 395 likes and 24 comments, putting engagement at 0.36%.
With 116.6K followers across 2,103 posts, Visitbelfast is one of the Travel accounts tracked in the InstME index.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Visitbelfast's 0.36% engagement rate lands below the median of 0.92%.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Visitbelfast's videos draw about 65.5K views each, around 56% of its followers per post.
Visitbelfast currently publishes about 5 posts per week.
Estimated sponsored-post value
$410–$760
Based on 116.6K followers and a 0.36% engagement rate, a single sponsored post by Visitbelfast is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Visitbelfast | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.92% |
| Average likes | 395 | 1,974 |
| Average comments | 24 | 53 |
| Posts per week | 5.34 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Visitbelfast | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.8% |
| Average likes | 395 | 2,832 |
| Average comments | 24 | 65 |
| Posts per week | 5.34 | 0.54 |
Median values from 30 Travel accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Visit Belfast | Travel & inspiration is a verified travel brand based in United Kingdom on Instagram, with 116.6K followers.
Visit Belfast | Travel & inspiration posts on Instagram as @visitbelfast.
Visit Belfast | Travel & inspiration has 116,635 followers on Instagram (116.6K) as of Jul 13, 2026.
Visit Belfast | Travel & inspiration's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Visit Belfast | Travel & inspiration average 395 likes and 24 comments.
Visit Belfast | Travel & inspiration posts about 5 times per week on average.
Visit Belfast | Travel & inspiration is registered as a business account on Instagram and is verified.
2,103
24
Avg Views
65,539
Posts / Week
5.34
Growth Score
7.2 / 100
128K
Engagement
4.82%
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Followers
137.9K
Engagement
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Visit Belfast | Travel & inspiration is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 2,103 posts.
Visit Belfast | Travel & inspiration's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Visit Belfast | Travel & inspiration carries the blue verified badge on Instagram.
A sponsored post from Visit Belfast | Travel & inspiration is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
