Hello New York! 🍎 #VirginHotelsNYC Voted #1 Hotel in New York @travelandleisure Brand: 🍸🍽️🎵:
On Instagram, Virgin Hotels New York City is a Travel brand based in United States with an audience of 27.4K. Virgin Hotels New York City has shared 435 posts to date, currently around 2 posts a week. Engagement runs at 0.84%, or about 214 likes and 15 comments per post.
With 27.4K followers across 435 posts, Virginhotelsnyc is one of the Travel accounts tracked in the InstME index.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Virginhotelsnyc's 0.84% engagement rate lands below the median of 1.02%.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
Virginhotelsnyc keeps a posting cadence of about 2 posts per week.
InstME's audience-quality checks score Virginhotelsnyc at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$96–$180
Based on 27.4K followers and a 0.84% engagement rate, a single sponsored post by Virginhotelsnyc is worth an estimated $96–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Virginhotelsnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.02% |
| Average likes | 214 | 250 |
| Average comments | 15 | 14 |
| Posts per week | 2.06 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Virginhotelsnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 0.82% |
| Average likes | 214 | 174 |
| Average comments | 15 | 9 |
| Posts per week | 2.06 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
Virgin Hotels New York City is a travel brand based in United States on Instagram, with 27.4K followers.
Virgin Hotels New York City posts on Instagram as @virginhotelsnyc.
Virgin Hotels New York City has 27,387 followers on Instagram (27.4K) as of Jul 16, 2026.
Virgin Hotels New York City's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Virgin Hotels New York City average 214 likes and 15 comments.
Virgin Hotels New York City posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Virgin Hotels New York City's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
435
Avg Comments
15
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
36.83%
Virgin Hotels New York City is registered as a business account on Instagram.
Virgin Hotels New York City is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 435 posts.
Virgin Hotels New York City's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Virgin Hotels New York City is estimated at $96 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
