The premier publication for overland travel and adventure since 2006. Available in print, digital and podcast.
Outreach This Creator For FreeFollowers
80.8K
Following
238
Total Posts
Engagement Rate
7.08%
Avg Likes
5,688
Avg Comments
Overland Journal is a Travel brand based in United States, with 80.8K followers on Instagram. Its posts sit across travel and tech. To date Overland Journal has posted 938 times, currently less than one post a week. Typical posts draw 5,688 likes and 37 comments, putting engagement at 7.08%.
Overlandjournal's Instagram presence spans 938 posts and 80.8K followers, profiling it as a Travel account.
Overlandjournal has an engagement rate of 7.08%, which is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers, based on 2,887 accounts in the InstME index.
For roughly every 152 likes there is one comment, an audience that mostly engages through likes.
Overlandjournal keeps a posting cadence of less than one post per week.
Overlandjournal follows only 238 accounts while being followed by 80.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 80.8K followers and a 7.08% engagement rate, a single sponsored post by Overlandjournal is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Overlandjournal | Cohort median |
|---|---|---|
| Engagement rate | 7.08% | 1.02% |
| Average likes | 5,688 | 250 |
| Average comments | 37 | 14 |
| Posts per week | 0.76 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Overlandjournal | Cohort median |
|---|---|---|
| Engagement rate | 7.08% | 0.82% |
| Average likes | 5,688 | 174 |
| Average comments | 37 | 9 |
| Posts per week | 0.76 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Overland Journal is a travel brand based in United States on Instagram, with 80.8K followers.
Overland Journal posts on Instagram as @overlandjournal.
Overland Journal has 80,816 followers on Instagram (80.8K) as of Jul 16, 2026.
Overland Journal's engagement rate is 7.08%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Overland Journal average 5,688 likes and 37 comments.
Overland Journal posts less than once a week on average.
Overland Journal is registered as a business account on Instagram.
Overland Journal is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 938 posts.
Overland Journal's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
938
37
Posts / Week
0.76
Growth Score
100 / 100
Follower Ratio
339.6×
215.7K
Engagement
0.18%
A sponsored post from Overland Journal is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
