The premier publication for overland travel and adventure since 2006. Available in print, digital and podcast.
Outreach This Creator For FreeOverland Journal is a Travel brand based in United States, with 80.8K followers on Instagram. Its posts sit across travel and tech. To date Overland Journal has posted 938 times, currently less than one post a week. Typical posts draw 5,688 likes and 37 comments, putting engagement at 7.08%.
Overlandjournal's Instagram presence spans 938 posts and 80.8K followers, profiling it as a Travel account.
Overlandjournal has an engagement rate of 7.08%, which is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers, based on 2,887 accounts in the InstME index.
For roughly every 152 likes there is one comment, an audience that mostly engages through likes.
Overlandjournal keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Overlandjournal at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Overlandjournal follows only 238 accounts while being followed by 80.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 80.8K followers and a 7.08% engagement rate, a single sponsored post by Overlandjournal is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Overlandjournal | Cohort median |
|---|---|---|
| Engagement rate | 7.08% | 1.02% |
| Average likes | 5,688 | 250 |
| Average comments | 37 | 14 |
| Posts per week | 0.76 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Overlandjournal | Cohort median |
|---|---|---|
| Engagement rate | 7.08% | 0.82% |
| Average likes | 5,688 | 174 |
| Average comments | 37 | 9 |
| Posts per week | 0.76 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
Overland Journal is a travel brand based in United States on Instagram, with 80.8K followers.
Overland Journal posts on Instagram as @overlandjournal.
Overland Journal has 80,816 followers on Instagram (80.8K) as of Jul 16, 2026.
Overland Journal's engagement rate is 7.08%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Overland Journal average 5,688 likes and 37 comments.
Overland Journal posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Overland Journal's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Overland Journal is registered as a business account on Instagram.
Overland Journal is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 938 posts.
Total Posts
938
Avg Comments
37
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
218.2K
Engagement
0.16%
Overland Journal's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Overland Journal is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
