Drake Hotel Properties is a verified Travel brand based in United States, with 230.8K followers on Instagram. To date Drake Hotel Properties has posted 4,387 times, currently around 2 posts a week. Posts average 88 likes and 147 comments, an engagement rate of 0.1%.
Tracked in the InstME index, Thedrake is a Travel account with 230.8K followers and a back catalogue of 4,387 posts.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Thedrake's 0.1% engagement rate lands in the bottom quarter (median: 0.92%).
Video posts from Thedrake average 4.2K views.
Thedrake currently publishes about one post per week.
InstME estimates 20% of Thedrake's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Estimated sponsored-post value
$810–$1,500
Based on 230.8K followers and a 0.1% engagement rate, a single sponsored post by Thedrake is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thedrake | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.92% |
| Average likes | 88 | 1,974 |
| Average comments | 147 | 53 |
| Posts per week | 1.86 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedrake | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 88 | 1,364 |
| Average comments | 147 | 45 |
| Posts per week | 1.86 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Drake Hotel Properties is a verified travel brand based in United States on Instagram, with 230.8K followers.
Drake Hotel Properties posts on Instagram as @thedrake.
Drake Hotel Properties has 230,786 followers on Instagram (230.8K) as of Jul 13, 2026.
Drake Hotel Properties's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Drake Hotel Properties average 88 likes and 147 comments.
Drake Hotel Properties posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 20% of Drake Hotel Properties's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Condé Nast 2025 Reader’s Choice Award: voted #3 in Canada’s Best Hotels @thedrakehotel @drakedevonshire @drakemotorinn @drakeunderground
Total Posts
4,387
Avg Comments
147
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
2.38%
Drake Hotel Properties is registered as a business account on Instagram and is verified.
Drake Hotel Properties is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,387 posts.
Drake Hotel Properties's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Drake Hotel Properties carries the blue verified badge on Instagram.
A sponsored post from Drake Hotel Properties is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
