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Outreach This Creator For FreeVikas Kumar (viral_tools_shop) runs a Food brand account based in India with 53.6K followers on Instagram. The account posts mainly around food and home & diy topics. Vikas Kumar (viral_tools_shop) has shared 40 posts to date, currently around 4 posts a week. Posts average 3,095 likes and 294 comments, an engagement rate of 6.32%.
Viral_tools_shop is a Food account on Instagram with 53.6K followers and 40 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Viral_tools_shop's 6.32% engagement rate is in the top quarter (median: 0.75%).
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about 4 posts per week.
With 53.6K followers but only 44 accounts followed back, Viral_tools_shop shows the ratio of a well-established account.
Estimated sponsored-post value
$750–$1,400
Based on 53.6K followers and a 6.32% engagement rate, a single sponsored post by Viral_tools_shop is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Viral_tools_shop | Cohort median |
|---|---|---|
| Engagement rate | 6.32% | 0.75% |
| Average likes | 3,095 | 177 |
| Average comments | 294 | 10 |
| Posts per week | 3.86 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Viral_tools_shop | Cohort median |
|---|---|---|
| Engagement rate | 6.32% | 1% |
| Average likes | 3,095 | 261 |
| Average comments | 294 | 15 |
| Posts per week | 3.86 | 0.84 |
Median values from 91 Food accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Vikas Kumar (viral_tools_shop) is a food brand based in India on Instagram, with 53.6K followers.
Vikas Kumar (viral_tools_shop) posts on Instagram as @viral_tools_shop.
Vikas Kumar (viral_tools_shop) has 53,615 followers on Instagram (53.6K) as of Sep 19, 2026.
Vikas Kumar (viral_tools_shop)'s engagement rate is 6.32%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Vikas Kumar (viral_tools_shop) average 3,095 likes and 294 comments.
Vikas Kumar (viral_tools_shop) posts about 4 times per week on average.
Vikas Kumar (viral_tools_shop) is registered as a business account on Instagram.
Vikas Kumar (viral_tools_shop) is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 40 posts.
Total Posts
40
Avg Comments
294
Engagement
2.92%
Vikas Kumar (viral_tools_shop)'s profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Vikas Kumar (viral_tools_shop) is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
