@vichylaboratoires_aunz
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Followers
22.1K
Following
220
Total Posts
Engagement Rate
1.3%
Avg Likes
275
Avg Comments
Vichy Laboratoires Australia & New Zealand is a verified Beauty brand on Instagram based in Australia, tracked in the InstME index with 22.1K followers. The account posts mainly around beauty and art topics. The account has published 250 posts, currently around 1 post a week. Posts average 275 likes and 12 comments, an engagement rate of 1.3%.
Counting 22.1K followers and 250 posts, Vichylaboratoires_aunz sits in the InstME index as a Beauty account.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Vichylaboratoires_aunz's 1.3% engagement rate is above the median of 0.57%.
Comments arrive at about one per 23 likes, a sign of a healthy amount of conversation.
Posting frequency for Vichylaboratoires_aunz sits at about one post per week.
With 22.1K followers but only 220 accounts followed back, Vichylaboratoires_aunz shows the ratio of a well-established account.
Estimated sponsored-post value
$100–$190
Based on 22.1K followers and a 1.3% engagement rate, a single sponsored post by Vichylaboratoires_aunz is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Vichylaboratoires_aunz | Cohort median |
|---|---|---|
| Engagement rate | 1.3% | 0.57% |
| Average likes | 275 | 134 |
| Average comments | 12 | 12 |
| Posts per week | 1.17 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vichylaboratoires_aunz | Cohort median |
|---|---|---|
| Engagement rate | 1.3% | 0.35% |
| Average likes | 275 | 79 |
| Average comments | 12 | 8 |
| Posts per week | 1.17 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Vichy Laboratoires Australia & New Zealand is a verified beauty brand based in Australia on Instagram, with 22.1K followers.
Vichy Laboratoires Australia & New Zealand posts on Instagram as @vichylaboratoires_aunz.
Vichy Laboratoires Australia & New Zealand has 22,058 followers on Instagram (22.1K) as of Jul 15, 2026.
Vichy Laboratoires Australia & New Zealand's engagement rate is 1.3%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Vichy Laboratoires Australia & New Zealand average 275 likes and 12 comments.
Vichy Laboratoires Australia & New Zealand posts about 1 time per week on average.
Vichy Laboratoires Australia & New Zealand is registered as a business account on Instagram and is verified.
250
12
Posts / Week
1.17
Growth Score
26 / 100
Follower Ratio
100.3×
Engagement
0.27%
Vichy Laboratoires Australia & New Zealand is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 250 posts.
Vichy Laboratoires Australia & New Zealand's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Vichy Laboratoires Australia & New Zealand carries the blue verified badge on Instagram.
A sponsored post from Vichy Laboratoires Australia & New Zealand is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
