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Followers
368.5K
Following
610
Total Posts
Engagement Rate
0.17%
Avg Likes
592
Avg Comments
Vaseline US is a verified Beauty brand, with 368.5K followers on Instagram. The account posts mainly around beauty and automotive topics. To date Vaseline US has posted 1,238 times, currently around 4 posts a week. Engagement runs at 0.17%, or about 592 likes and 33 comments per post.
Vaselinebrand shows up in the InstME index as a Beauty account, 368.5K followers, 1,238 posts.
Vaselinebrand has an engagement rate of 0.17%, which is below the median of 0.47% for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
Vaselinebrand keeps a posting cadence of about 4 posts per week.
Vaselinebrand follows only 610 accounts while being followed by 368.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 368.5K followers and a 0.17% engagement rate, a single sponsored post by Vaselinebrand is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Vaselinebrand | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.47% |
| Average likes | 592 | 1,059 |
| Average comments | 33 | 46 |
| Posts per week | 4.17 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Vaseline US is a verified beauty brand on Instagram, with 368.5K followers.
Vaseline US posts on Instagram as @vaselinebrand.
Vaseline US has 368,490 followers on Instagram (368.5K) as of Jul 15, 2026.
Vaseline US's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Vaseline US average 592 likes and 33 comments.
Vaseline US posts about 4 times per week on average.
Vaseline US is registered as a business account on Instagram and is verified.
Vaseline US is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,238 posts.
Yes. Vaseline US carries the blue verified badge on Instagram.
1,238
33
Posts / Week
4.17
Growth Score
3.4 / 100
Follower Ratio
604.1×
1.1M
Engagement
0.14%
A sponsored post from Vaseline US is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
