Menswear • Interiors • Lifestyle 💼 Planning lead by day 👔🛋️ Storyteller by night 📍 BOM
Outreach This Creator For FreeVarun Seth is a verified Lifestyle creator on Instagram based in India, tracked in the InstME index with 51.1K followers. Varun Seth has shared 820 posts to date, currently around 4 posts a week. Typical posts draw 10,607 likes and 280 comments, putting engagement at 21.29%.
Counting 51.1K followers and 820 posts, Varunseth_ sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Varunseth_'s 21.29% engagement rate is in the top quarter (median: 3.25%).
Roughly one in 38 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 4 posts per week.
Estimated sponsored-post value
$720–$1,300
Based on 51.1K followers and a 21.29% engagement rate, a single sponsored post by Varunseth_ is worth an estimated $720–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Varunseth_ | Cohort median |
|---|---|---|
| Engagement rate | 21.29% | 3.25% |
| Average likes | 10,607 | 875 |
| Average comments | 280 | 33 |
| Posts per week | 4.44 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Varunseth_ | Cohort median |
|---|---|---|
| Engagement rate | 21.29% | 1.31% |
| Average likes | 10,607 | 370 |
| Average comments | 280 | 13 |
| Posts per week | 4.44 | 0.6 |
Median values from 1,504 accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Varun Seth is a verified lifestyle creator based in India on Instagram, with 51.1K followers.
Varun Seth posts on Instagram as @varunseth_.
Varun Seth has 51,138 followers on Instagram (51.1K) as of Sep 8, 2026.
Varun Seth's engagement rate is 21.29%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Varun Seth average 10,607 likes and 280 comments.
Varun Seth posts about 4 times per week on average.
Varun Seth is registered as a creator account on Instagram and is verified.
Varun Seth is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 820 posts.
Varun Seth's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
280
Engagement
3.57%
Yes. Varun Seth carries the blue verified badge on Instagram.
A sponsored post from Varun Seth is estimated at $720 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
