The business of entertainment.
Outreach This Creator For FreeFollowers
3.4M
Following
1.2K
Total Posts
Engagement Rate
2.24%
Avg Likes
76,675
Avg Comments
On Instagram, Variety is a verified Business brand with an audience of 3.4M. Variety has shared 23,637 posts to date, currently around 3 posts a week. Posts average 76,675 likes and 492 comments, an engagement rate of 2.24%.
Variety operates a Business account on Instagram, pairing 3.4M followers with 23,637 posts.
Variety records a 2.24% engagement rate, above the median of 1.08% for the 575 Business accounts with over 1M followers tracked in the InstME index.
For roughly every 156 likes there is one comment, an audience that mostly engages through likes.
Variety currently publishes about 3 posts per week.
InstME estimates 0% of Variety's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Variety keeps its following list short (1,175) relative to 3.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$27,000–$50,000
Based on 3.4M followers and a 2.24% engagement rate, a single sponsored post by Variety is worth an estimated $27,000–$50,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Variety | Cohort median |
|---|---|---|
| Engagement rate | 2.24% | 1.08% |
| Average likes | 76,675 | 29,775 |
| Average comments | 492 | 402 |
| Posts per week | 2.95 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Variety is a verified business brand on Instagram, with 3.4M followers.
Variety has 3,446,109 followers on Instagram (3.4M) as of Jul 15, 2026.
Variety's engagement rate is 2.24%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Variety average 76,675 likes and 492 comments.
Variety posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Variety's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Variety is registered as a business account on Instagram and is verified.
Variety is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 23,637 posts.
Yes. Variety carries the blue verified badge on Instagram.
23,637
492
Posts / Week
2.95
Growth Score
44.8 / 100
Audience Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
5.13%
A sponsored post from Variety is estimated at $27,000 to $50,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
