Founder @maebestore @filterbymollymae Home Contact:
Followers
8.7M
Following
794
Total Posts
Engagement Rate
12.28%
Avg Likes
1,069,017
Avg Comments
Molly-Mae is a verified Business creator based in United Kingdom, with 8.7M followers on Instagram. Content spans business and home & diy. The account has published 1,392 posts, currently around 1 post a week. Posts average 1,069,017 likes and 3,566 comments, an engagement rate of 12.28%.
With 8.7M followers across 1,392 posts, Mollymae is one of the Business accounts tracked in the InstME index.
Against 575 Business accounts with over 1M followers in the InstME index, Mollymae's 12.28% engagement rate lands in the top quarter (median: 1.08%).
For roughly every 300 likes there is one comment, an audience that mostly engages through likes.
Mollymae currently publishes about one post per week.
Mollymae keeps its following list short (794) relative to 8.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$120,000–$230,000
Based on 8.7M followers and a 12.28% engagement rate, a single sponsored post by Mollymae is worth an estimated $120,000–$230,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
| Metric | Mollymae | Cohort median |
|---|---|---|
| Engagement rate | 12.28% | 1.08% |
| Average likes | 1,069,017 | 29,775 |
| Average comments | 3,566 | 402 |
| Posts per week | 1.17 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mollymae | Cohort median |
|---|---|---|
| Engagement rate | 12.28% | 0.6% |
| Average likes | 1,069,017 | 13,723 |
| Average comments | 3,566 | 237 |
| Posts per week | 1.17 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Molly-Mae is a verified business creator based in United Kingdom on Instagram, with 8.7M followers.
Molly-Mae posts on Instagram as @mollymae.
Molly-Mae has 8,735,579 followers on Instagram (8.7M) as of Jul 11, 2026.
Molly-Mae's engagement rate is 12.28%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Molly-Mae average 1,069,017 likes and 3,566 comments.
Molly-Mae posts about 1 time per week on average.
Molly-Mae is registered as a creator account on Instagram and is verified.
Molly-Mae is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,392 posts.
Molly-Mae's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,392
3,566
Posts / Week
1.17
Growth Score
100 / 100
Follower Ratio
11002.0×
0.45%
Yes. Molly-Mae carries the blue verified badge on Instagram.
A sponsored post from Molly-Mae is estimated at $120,000 to $230,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
