✉️
Followers
1.3M
Following
39
Total Posts
Engagement Rate
7.64%
Avg Likes
97,324
Avg Comments
MOLLY-MAISON is a verified Home & DIY creator based in United Kingdom, with 1.3M followers on Instagram. MOLLY-MAISON has shared 76 posts to date, currently less than one post a week. Posts average 97,324 likes and 175 comments, an engagement rate of 7.64%.
Mollymaison operates a Home & DIY account on Instagram, pairing 1.3M followers with 76 posts.
Mollymaison records a 7.64% engagement rate, in the top quarter (median: 0.38%) for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 555 to one, indicating an audience that mostly engages through likes.
Mollymaison currently publishes less than one post per week.
InstME estimates 10% of Mollymaison's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Mollymaison keeps its following list short (39) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$18,000–$33,000
Based on 1.3M followers and a 7.64% engagement rate, a single sponsored post by Mollymaison is worth an estimated $18,000–$33,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mollymaison | Cohort median |
|---|---|---|
| Engagement rate | 7.64% | 0.38% |
| Average likes | 97,324 | 13,700 |
| Average comments | 175 | 139 |
| Posts per week | 0.19 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mollymaison | Cohort median |
|---|---|---|
| Engagement rate | 7.64% | 0.6% |
| Average likes | 97,324 | 13,723 |
| Average comments | 175 | 237 |
| Posts per week | 0.19 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
MOLLY-MAISON is a verified home & diy creator based in United Kingdom on Instagram, with 1.3M followers.
MOLLY-MAISON posts on Instagram as @mollymaison.
MOLLY-MAISON has 1,275,850 followers on Instagram (1.3M) as of Jul 13, 2026.
MOLLY-MAISON's engagement rate is 7.64%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by MOLLY-MAISON average 97,324 likes and 175 comments.
MOLLY-MAISON posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of MOLLY-MAISON's followers are low-quality or inactive, giving an audience-quality score of 88/100.
MOLLY-MAISON is registered as a creator account on Instagram and is verified.
MOLLY-MAISON is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 76 posts.
76
175
Posts / Week
0.19
Growth Score
100 / 100
Audience Score
88 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.33%
MOLLY-MAISON's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. MOLLY-MAISON carries the blue verified badge on Instagram.
A sponsored post from MOLLY-MAISON is estimated at $18,000 to $33,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
