“Best interiors Instagram account” — Vogue "brutalism but make it chic" The Guardian Selling design-led homes ↴ Discover our sister site
Reaching 870.9K followers on Instagram, The Modern House is a verified business account based in United Kingdom. The Modern House has shared 6,539 posts to date, currently around 18 posts a week. Typical posts draw 1,280 likes and 8 comments, putting engagement at 0.15%.
Themodernhouse shows up in the InstME index as a business account, 870.9K followers, 6,539 posts.
Themodernhouse's engagement rate of 0.15% places it in the bottom 16% within the 100K–1M followers cohort tracked by InstME.
At one comment per 152 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Themodernhouse has kept to about 18 posts per week, more than one per day.
Themodernhouse scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Themodernhouse follows only 813 accounts while being followed by 870.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,000–$5,700
Based on 870.9K followers and a 0.15% engagement rate, a single sponsored post by Themodernhouse is worth an estimated $3,000–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Themodernhouse | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.25% |
| Average likes | 1,280 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 18.16 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themodernhouse | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.72% |
| Average likes | 1,280 | 1,651 |
| Average comments | 8 | 45 |
| Posts per week | 18.16 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
The Modern House is a verified Instagram brand based in United Kingdom on Instagram, with 870.9K followers.
The Modern House posts on Instagram as @themodernhouse.
The Modern House has 870,906 followers on Instagram (870.9K) as of Jul 15, 2026.
The Modern House's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
Posts by The Modern House average 1,280 likes and 8 comments.
The Modern House posts about 18 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Modern House's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Modern House is registered as a business account on Instagram and is verified.
The Modern House's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
6,539
Avg Comments
8
Engagement
1%
Yes. The Modern House carries the blue verified badge on Instagram.
A sponsored post from The Modern House is estimated at $3,000 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
