A British product and interiors company obsessed with materiality & manufacturing. Constantly seeking new adventures in design.
Reaching 736K followers on Instagram, Tom Dixon is a verified Home & DIY brand based in United Kingdom. Tom Dixon has shared 4,076 posts to date, currently around 4 posts a week. Typical posts draw 420 likes and 7 comments, putting engagement at 0.06%.
On Instagram, Tomdixonstudio runs a Home & DIY account that has published 4,076 posts and gathered 736K followers.
For Home & DIY accounts with 100K–1M followers, Tomdixonstudio's 0.06% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The audience comments once per 60 likes on average, a healthy amount of conversation.
Over recent weeks, Tomdixonstudio has published about 4 posts per week.
Tomdixonstudio follows only 1,987 accounts while being followed by 736K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,600–$4,800
Based on 736K followers and a 0.06% engagement rate, a single sponsored post by Tomdixonstudio is worth an estimated $2,600–$4,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Tomdixonstudio | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.63% |
| Average likes | 420 | 1,415 |
| Average comments | 7 | 30 |
| Posts per week | 4.33 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tomdixonstudio | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.43% |
| Average likes | 420 | 1,139 |
| Average comments | 7 | 17 |
| Posts per week | 4.33 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Tom Dixon is a verified home & diy brand based in United Kingdom on Instagram, with 736K followers.
Tom Dixon posts on Instagram as @tomdixonstudio.
Tom Dixon has 735,979 followers on Instagram (736K) as of Sep 8, 2026.
Tom Dixon's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Tom Dixon average 420 likes and 7 comments.
Tom Dixon posts about 4 times per week on average.
Tom Dixon is registered as a business account on Instagram and is verified.
Tom Dixon is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,076 posts.
Tom Dixon's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
7
819.6K
Engagement
1.01%
Yes. Tom Dixon carries the blue verified badge on Instagram.
A sponsored post from Tom Dixon is estimated at $2,600 to $4,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
