The official Instagram account of the U.S. Embassy in New Delhi, India. Follow us on Twitter: @USAndIndia and & Facebook:
US Embassy India is a verified Government organization brand on Instagram based in India, tracked in the InstME index with 180.6K followers. To date US Embassy India has posted 2,325 times, currently around 6 posts a week. Posts average 2,449 likes and 14 comments, an engagement rate of 1.36%.
The Government organization account Usembassyindia has posted 2,325 times on Instagram and drawn 180.6K followers.
Benchmarked against accounts with 100K–1M followers, the 1.36% engagement rate Usembassyindia posts is in the bottom 28%.
The comment-to-like ratio works out to one comment per 171 likes, pointing to an audience that mostly engages through likes.
At 222.4K average views (1.2× followers), Usembassyindia's video posts consistently spread beyond the existing audience.
Posting frequency for Usembassyindia sits at about 6 posts per week.
Usembassyindia comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 254 others against 180.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$860–$1,600
Based on 180.6K followers and a 1.36% engagement rate, a single sponsored post by Usembassyindia is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Government organization
| Metric | Usembassyindia | Cohort median |
|---|---|---|
| Engagement rate | 1.36% | 1.25% |
| Average likes | 2,449 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 6.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Usembassyindia | Cohort median |
|---|---|---|
| Engagement rate | 1.36% | 1.49% |
| Average likes | 2,449 | 3,406 |
| Average comments | 14 | 60 |
| Posts per week | 6.08 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
US Embassy India is a verified government organization brand based in India on Instagram, with 180.6K followers.
US Embassy India posts on Instagram as @usembassyindia.
US Embassy India has 180,642 followers on Instagram (180.6K) as of Sep 25, 2026.
US Embassy India's engagement rate is 1.36%, calculated from average likes and comments per post relative to followers.
Posts by US Embassy India average 2,449 likes and 14 comments.
US Embassy India posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of US Embassy India's followers are low-quality or inactive, giving an audience-quality score of 100/100.
US Embassy India is registered as a business account on Instagram and is verified.
US Embassy India is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 2,325 posts.
Total Posts
2,325
Avg Comments
14
Engagement
12.59%
US Embassy India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. US Embassy India carries the blue verified badge on Instagram.
A sponsored post from US Embassy India is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
