Official Account of Uttar Pradesh Government
Followers
933.4K
Following
9
Total Posts
Engagement Rate
0.06%
Avg Likes
548
Avg Comments
Government of UP is a verified Government organization brand on Instagram based in India, tracked in the InstME index with 933.4K followers. The account has published 10,265 posts, currently around 46 posts a week. Typical posts draw 548 likes and 14 comments, putting engagement at 0.06%.
Upgovt has built an audience of 933.4K followers on Instagram over 10,265 posts as a Government organization account.
On average, Upgovt's posts earn 548 likes and 14 comments, about one interaction per 1,661 followers.
The comment-to-like ratio works out to one comment per 38 likes, pointing to a healthy amount of conversation.
Upgovt maintains a rhythm of about 46 posts per week, more than one per day.
The account follows just 9 others against 933.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,300–$6,100
Based on 933.4K followers and a 0.06% engagement rate, a single sponsored post by Upgovt is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Upgovt | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 548 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 46.36 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Upgovt | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.49% |
| Average likes | 548 | 3,406 |
| Average comments | 14 | 60 |
| Posts per week | 46.36 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Government of UP is a verified government organization brand based in India on Instagram, with 933.4K followers.
Government of UP posts on Instagram as @upgovt.
Government of UP has 933,357 followers on Instagram (933.4K) as of Jul 10, 2026.
Government of UP's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Government of UP average 548 likes and 14 comments.
Government of UP posts about 46 times per week on average.
Government of UP is registered as a business account on Instagram and is verified.
Government of UP is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 10,265 posts.
Government of UP's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
10,265
14
Posts / Week
46.36
Growth Score
1.2 / 100
Follower Ratio
103706.3×
Engagement
0.17%
Yes. Government of UP carries the blue verified badge on Instagram.
A sponsored post from Government of UP is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
