@upstairsnyc
Explore Cosmetics BrandsFollowers
17.5K
Following
347
Total Posts
Engagement Rate
0.14%
Avg Likes
25
Avg Comments
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© runs a verified Lifestyle brand account with 17.5K followers on Instagram. The account has published 1,232 posts, currently around 3 posts a week. Posts average 25 likes and 0 comments, an engagement rate of 0.14%.
The Lifestyle account Upstairsnyc has posted 1,232 times on Instagram and drawn 17.5K followers.
Among 1,602 Lifestyle accounts with 10Kβ100K followers in the InstME index, Upstairsnyc's 0.14% engagement rate comes in in the bottom quarter (median: 3.25%).
One comment lands for every 314 likes, which reads as an audience that mostly engages through likes.
Upstairsnyc's output runs to about 3 posts per week.
At 88/100 on audience quality, Upstairsnyc carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$61β$110
Based on 17.5K followers and a 0.14% engagement rate, a single sponsored post by Upstairsnyc is worth an estimated $61β$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Upstairsnyc | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 3.25% |
| Average likes | 25 | 875 |
| Average comments | 0 | 33 |
| Posts per week | 3.36 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© is a verified lifestyle brand on Instagram, with 17.5K followers.
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© posts on Instagram as @upstairsnyc.
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© has 17,545 followers on Instagram (17.5K) as of Jul 15, 2026.
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π©'s engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10Kβ100K followers in the InstME index.
Posts by ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© average 25 likes and 0 comments.
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π©'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© is registered as a business account on Instagram and is verified.
1,232
0
Posts / Week
3.36
Growth Score
2.8 / 100
ER Rank
11th
Predominantly women Β· mostly 18β34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
9.97%
ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,232 posts.
Yes. ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© carries the blue verified badge on Instagram.
A sponsored post from ππ©π¬πππ’π«π¬ ππ¨π¨πππ¨π© is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
