Innovative, high-quality prams and accessories that fit your needs as parents, while appealing to the sense of style you've always had.
Followers
44.1K
Following
594
Total Posts
Engagement Rate
0.22%
Avg Likes
73
Avg Comments
UPPAbaby Australasia 🇦🇺 is a verified Fashion brand on Instagram based in Australia, tracked in the InstME index with 44.1K followers. To date UPPAbaby Australasia 🇦🇺 has posted 1,660 times, currently around 1 post a week. Posts average 73 likes and 22 comments, an engagement rate of 0.22%.
As a Fashion account, Uppababy_australia reaches 44.1K followers on Instagram across 1,660 published posts.
Uppababy_australia's 0.22% engagement rate is in the bottom quarter (median: 1.09%) among Fashion accounts with 10K–100K followers, measured across 7,395 accounts in the InstME index.
Comments arrive at about one per 3 likes, a sign of an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Uppababy_australia comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$290
Based on 44.1K followers and a 0.22% engagement rate, a single sponsored post by Uppababy_australia is worth an estimated $150–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Uppababy_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.09% |
| Average likes | 73 | 243 |
| Average comments | 22 | 19 |
| Posts per week | 1.2 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Uppababy_australia | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.27% |
| Average likes | 73 | 62 |
| Average comments | 22 | 8 |
| Posts per week | 1.2 | 1.26 |
Median values from 142 Fashion accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 16, 2026
UPPAbaby Australasia 🇦🇺 is a verified fashion brand based in Australia on Instagram, with 44.1K followers.
UPPAbaby Australasia 🇦🇺 posts on Instagram as @uppababy_australia.
UPPAbaby Australasia 🇦🇺 has 44,057 followers on Instagram (44.1K) as of Jul 16, 2026.
UPPAbaby Australasia 🇦🇺's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by UPPAbaby Australasia 🇦🇺 average 73 likes and 22 comments.
UPPAbaby Australasia 🇦🇺 posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of UPPAbaby Australasia 🇦🇺's followers are low-quality or inactive, giving an audience-quality score of 88/100.
UPPAbaby Australasia 🇦🇺 is registered as a business account on Instagram and is verified.
1,660
22
Posts / Week
1.2
Growth Score
4.4 / 100
ER Rank
14th
Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
11.29%
UPPAbaby Australasia 🇦🇺 is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 1,660 posts.
UPPAbaby Australasia 🇦🇺's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. UPPAbaby Australasia 🇦🇺 carries the blue verified badge on Instagram.
A sponsored post from UPPAbaby Australasia 🇦🇺 is estimated at $150 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
