🧀 Open from 8am every Wed, Fri, Sat & Sun 🛍 Over 150 retailers selling fresh produce, fashion, gifts & more 🚃 Catch the 96 Tram to South Melb
Outreach This Creator For FreeReaching 94.7K followers on Instagram, South Melbourne Market is a Fashion brand based in Australia. Content spans fashion and tech. South Melbourne Market has shared 4,300 posts to date, currently around 7 posts a week. Engagement runs at 0.13%, or about 110 likes and 9 comments per post.
Tracked in the InstME index, Southmelbournemarket is a Fashion account with 94.7K followers and a back catalogue of 4,300 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Southmelbournemarket's 0.13% engagement rate lands in the bottom quarter (median: 1.09%).
Followers leave about one comment for every 13 likes, an unusually discussion-heavy audience.
Video posts from Southmelbournemarket average 5.4K views.
Southmelbournemarket currently publishes about 7 posts per week, more than one per day.
InstME's checks rate Southmelbournemarket's audience 70/100, flagging roughly 25% as low-quality or inactive, a solid result.
Southmelbournemarket keeps its following list short (708) relative to 94.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$330–$620
Based on 94.7K followers and a 0.13% engagement rate, a single sponsored post by Southmelbournemarket is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Southmelbournemarket | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.09% |
| Average likes | 110 | 243 |
| Average comments | 9 | 19 |
| Posts per week | 7.06 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Southmelbournemarket | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.27% |
| Average likes | 110 | 62 |
| Average comments | 9 | 8 |
| Posts per week | 7.06 | 1.26 |
Median values from 142 Fashion accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 8, 2026
South Melbourne Market is a fashion brand based in Australia on Instagram, with 94.7K followers.
South Melbourne Market posts on Instagram as @southmelbournemarket.
South Melbourne Market has 94,729 followers on Instagram (94.7K) as of Apr 8, 2026.
South Melbourne Market's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by South Melbourne Market average 110 likes and 9 comments.
South Melbourne Market posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 25% of South Melbourne Market's followers are low-quality or inactive, giving an audience-quality score of 70/100.
South Melbourne Market is registered as a business account on Instagram.
Total Posts
4,300
Avg Comments
9
Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
Engagement
0.03%
South Melbourne Market is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 4,300 posts.
South Melbourne Market's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from South Melbourne Market is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
