🧀 Open from 8am every Wed, Fri, Sat & Sun 🛍 Over 150 retailers selling fresh produce, fashion, gifts & more 🚃 Catch the 96 Tram to South Melb
Outreach This Creator For FreeFollowers
94.7K
Following
708
Total Posts
Engagement Rate
0.13%
Avg Likes
110
Avg Comments
Reaching 94.7K followers on Instagram, South Melbourne Market is a Fashion brand based in Australia. Content spans fashion and tech. South Melbourne Market has shared 4,300 posts to date, currently around 7 posts a week. Engagement runs at 0.13%, or about 110 likes and 9 comments per post.
Tracked in the InstME index, Southmelbournemarket is a Fashion account with 94.7K followers and a back catalogue of 4,300 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Southmelbournemarket's 0.13% engagement rate lands in the bottom quarter (median: 1.09%).
Followers leave about one comment for every 13 likes, an unusually discussion-heavy audience.
Video posts from Southmelbournemarket average 5.4K views.
Southmelbournemarket currently publishes about 7 posts per week, more than one per day.
Southmelbournemarket keeps its following list short (708) relative to 94.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$330–$620
Based on 94.7K followers and a 0.13% engagement rate, a single sponsored post by Southmelbournemarket is worth an estimated $330–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Southmelbournemarket | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.09% |
| Average likes | 110 | 243 |
| Average comments | 9 | 19 |
| Posts per week | 7.06 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Southmelbournemarket | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.27% |
| Average likes | 110 | 62 |
| Average comments | 9 | 8 |
| Posts per week | 7.06 | 1.26 |
Median values from 142 Fashion accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
South Melbourne Market is a fashion brand based in Australia on Instagram, with 94.7K followers.
South Melbourne Market posts on Instagram as @southmelbournemarket.
South Melbourne Market has 94,729 followers on Instagram (94.7K) as of Apr 8, 2026.
South Melbourne Market's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by South Melbourne Market average 110 likes and 9 comments.
South Melbourne Market posts about 7 times per week on average.
South Melbourne Market is registered as a business account on Instagram.
South Melbourne Market is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 4,300 posts.
4,300
9
Avg Views
5,429
Posts / Week
7.06
Growth Score
2.6 / 100
Engagement
0.09%
South Melbourne Market's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from South Melbourne Market is estimated at $330 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
