📸Tag #ThisIsUOW or @uow to be featured! 🦆Social Media Terms of Use at uow.info/social-media CRICOS Provider No: 00102E | TEQSA Provider ID: PRV12062
Followers
67K
Following
142
Total Posts
Engagement Rate
0.91%
Avg Likes
603
Avg Comments
University of Wollongong is a verified Education brand. The account has built 67K followers on Instagram. University of Wollongong has shared 1,603 posts to date, currently around 3 posts a week. Typical posts draw 603 likes and 5 comments, putting engagement at 0.91%.
Counting 67K followers and 1,603 posts, Uow sits in the InstME index as an Education account.
Benchmarked against 962 Education accounts with 10K–100K followers, Uow posts a 0.91% engagement rate that is below the median of 1.3%.
Roughly one in 129 likes comes with a comment, an audience that mostly engages through likes.
Lately Uow has been publishing about 3 posts per week.
With 67K followers but only 142 accounts followed back, Uow shows the ratio of a well-established account.
Estimated sponsored-post value
$230–$440
Based on 67K followers and a 0.91% engagement rate, a single sponsored post by Uow is worth an estimated $230–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Uow | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 1.3% |
| Average likes | 603 | 368 |
| Average comments | 5 | 8 |
| Posts per week | 3.02 | 1.06 |
Median values from 962 Education accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
University of Wollongong is a verified education brand on Instagram, with 67K followers.
University of Wollongong posts on Instagram as @uow.
University of Wollongong has 66,981 followers on Instagram (67K) as of Apr 23, 2026.
University of Wollongong's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Education accounts with 10K–100K followers in the InstME index.
Posts by University of Wollongong average 603 likes and 5 comments.
University of Wollongong posts about 3 times per week on average.
University of Wollongong is registered as a business account on Instagram and is verified.
University of Wollongong is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 1,603 posts.
1,603
5
Posts / Week
3.02
Growth Score
18.2 / 100
Follower Ratio
471.7×
Engagement
0.22%
Yes. University of Wollongong carries the blue verified badge on Instagram.
A sponsored post from University of Wollongong is estimated at $230 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
