The official home of Universal Music Australia 🦘 🎵 New Releases 🎙 Tours + Events 🪩 Competitions
Followers
52.5K
Following
1.2K
Total Posts
Engagement Rate
0.54%
Avg Likes
279
Avg Comments
Universal Music Australia is a verified Music brand based in Australia, with 52.5K followers on Instagram. Content spans music and pets. Universal Music Australia has shared 5,240 posts to date, currently around 12 posts a week. Posts average 279 likes and 7 comments, an engagement rate of 0.54%.
Tracked in the InstME index, Universalmusicau is a Music account with 52.5K followers and a back catalogue of 5,240 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Universalmusicau's 0.54% engagement rate lands in the bottom quarter (median: 2.47%).
The like-to-comment split is roughly 39 to one, indicating a healthy amount of conversation.
Video posts from Universalmusicau average 6.8K views.
Universalmusicau keeps a posting cadence of about 12 posts per week, more than one per day.
Quality checks give Universalmusicau 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$340
Based on 52.5K followers and a 0.54% engagement rate, a single sponsored post by Universalmusicau is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Universalmusicau | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 2.47% |
| Average likes | 279 | 535 |
| Average comments | 7 | 35 |
| Posts per week | 12.17 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Universalmusicau | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 1.48% |
| Average likes | 279 | 342 |
| Average comments | 7 | 21 |
| Posts per week | 12.17 | 0.8 |
Median values from 114 Music accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Universal Music Australia is a verified music brand based in Australia on Instagram, with 52.5K followers.
Universal Music Australia posts on Instagram as @universalmusicau.
Universal Music Australia has 52,483 followers on Instagram (52.5K) as of Jul 15, 2026.
Universal Music Australia's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Universal Music Australia average 279 likes and 7 comments.
Universal Music Australia posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 0% of Universal Music Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Universal Music Australia is registered as a business account on Instagram and is verified.
5,240
7
Avg Views
6,783
Posts / Week
12.17
Growth Score
10.8 / 100
More men than women · mostly 16–30
Typical for Music creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Pets
Engagement
1.25%
Universal Music Australia is categorized as a music and pets account in the InstME index, based on the profile's bio and Instagram category across 5,240 posts.
Universal Music Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Universal Music Australia carries the blue verified badge on Instagram.
A sponsored post from Universal Music Australia is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
