@universalmusicgroup, the world’s leading music company 🌏🇵🇭 🏠 🛒
Followers
92.7K
Following
1.2K
Total Posts
Engagement Rate
32.82%
Avg Likes
30,193
Avg Comments
UMG Philippines runs a verified Music brand account based in Philippines with 92.7K followers on Instagram. UMG Philippines has shared 16,720 posts to date, currently less than one post a week. Engagement runs at 32.82%, or about 30,193 likes and 221 comments per post.
As a Music account, Umgph reaches 92.7K followers on Instagram across 16,720 published posts.
Umgph's 32.82% engagement rate is in the top quarter (median: 2.47%) among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Roughly one in 137 likes comes with a comment, an audience that mostly engages through likes.
Umgph's output runs to less than one post per week.
Estimated sponsored-post value
$1,300–$2,400
Based on 92.7K followers and a 32.82% engagement rate, a single sponsored post by Umgph is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Philippines, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Umgph | Cohort median |
|---|---|---|
| Engagement rate | 32.82% | 2.47% |
| Average likes | 30,193 | 535 |
| Average comments | 221 | 35 |
| Posts per week | 0.94 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umgph | Cohort median |
|---|---|---|
| Engagement rate | 32.82% | 3.49% |
| Average likes | 30,193 | 620 |
| Average comments | 221 | 30 |
| Posts per week | 0.94 | 0.4 |
Median values from 40 Music accounts in Philippines with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
UMG Philippines is a verified music brand based in Philippines on Instagram, with 92.7K followers.
UMG Philippines posts on Instagram as @umgph.
UMG Philippines has 92,658 followers on Instagram (92.7K) as of Jul 11, 2026.
UMG Philippines's engagement rate is 32.82%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by UMG Philippines average 30,193 likes and 221 comments.
UMG Philippines posts less than once a week on average.
UMG Philippines is registered as a business account on Instagram and is verified.
UMG Philippines is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 16,720 posts.
UMG Philippines's profile places the account in Philippines. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
16,720
221
Posts / Week
0.94
Growth Score
100 / 100
Follower Ratio
79.1×
Engagement
9.57%
Yes. UMG Philippines carries the blue verified badge on Instagram.
A sponsored post from UMG Philippines is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
