Followers
1M
Following
1.5K
Total Posts
Engagement Rate
0.1%
Avg Likes
1,025
Avg Comments
Universal Music Group runs a verified Music brand account with 1M followers on Instagram. Universal Music Group has shared 7,647 posts to date, currently around 10 posts a week. Posts average 1,025 likes and 22 comments, an engagement rate of 0.1%.
Universalmusicgroup is a Music account on Instagram with 1M followers and 7,647 published posts.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Universalmusicgroup's 0.1% engagement rate is in the bottom quarter (median: 1.04%).
Followers weigh in with a comment about every 46 likes, a healthy amount of conversation.
Universalmusicgroup maintains a rhythm of about 10 posts per week, more than one per day.
With 1M followers but only 1,502 accounts followed back, Universalmusicgroup shows the ratio of a well-established account.
Estimated sponsored-post value
$3,600–$6,800
Based on 1M followers and a 0.1% engagement rate, a single sponsored post by Universalmusicgroup is worth an estimated $3,600–$6,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Universalmusicgroup | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.04% |
| Average likes | 1,025 | 25,754 |
| Average comments | 22 | 441 |
| Posts per week | 10.42 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Universal Music Group is a verified music brand on Instagram, with 1M followers.
Universal Music Group posts on Instagram as @universalmusicgroup.
Universal Music Group has 1,038,472 followers on Instagram (1M) as of Jul 15, 2026.
Universal Music Group's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Universal Music Group average 1,025 likes and 22 comments.
Universal Music Group posts about 10 times per week on average.
Universal Music Group is registered as a business account on Instagram and is verified.
Universal Music Group is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 7,647 posts.
7,647
22
Posts / Week
10.42
Growth Score
2 / 100
Follower Ratio
691.4×
Engagement
0.22%
Yes. Universal Music Group carries the blue verified badge on Instagram.
A sponsored post from Universal Music Group is estimated at $3,600 to $6,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
