UMDABU • Furniture + Interior is a verified Home & DIY brand based in South Africa, with 26.1K followers on Instagram. To date UMDABU • Furniture + Interior has posted 239 times, currently less than one post a week. Typical posts draw 169 likes and 5 comments, putting engagement at 0.67%.
Umdabu shows up in the InstME index as a Home & DIY account, 26.1K followers, 239 posts.
Umdabu has an engagement rate of 0.67%, which is below the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
At one comment per 33 likes, the ratio points to a healthy amount of conversation.
Umdabu keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$91–$170
Based on 26.1K followers and a 0.67% engagement rate, a single sponsored post by Umdabu is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Umdabu | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 0.75% |
| Average likes | 169 | 200 |
| Average comments | 5 | 9 |
| Posts per week | 0.32 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Umdabu | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 0.92% |
| Average likes | 169 | 241 |
| Average comments | 5 | 13 |
| Posts per week | 0.32 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
UMDABU • Furniture + Interior is a verified home & diy brand based in South Africa on Instagram, with 26.1K followers.
UMDABU • Furniture + Interior posts on Instagram as @umdabu.
UMDABU • Furniture + Interior has 26,077 followers on Instagram (26.1K) as of Sep 20, 2026.
UMDABU • Furniture + Interior's engagement rate is 0.67%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by UMDABU • Furniture + Interior average 169 likes and 5 comments.
UMDABU • Furniture + Interior posts less than once a week on average.
UMDABU • Furniture + Interior is registered as a business account on Instagram and is verified.
UMDABU • Furniture + Interior is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 239 posts.
Total Posts
239
Avg Comments
5
22.3K
Engagement
1.38%
UMDABU • Furniture + Interior's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. UMDABU • Furniture + Interior carries the blue verified badge on Instagram.
A sponsored post from UMDABU • Furniture + Interior is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
