James Beard Award-winning photographer, member of @diversifyphoto, mpw.74. Co-founder, . Brooklyn, NY.
Followers
17.6K
Following
6.9K
Total Posts
Engagement Rate
1.26%
Avg Likes
207
Avg Comments
clay williams runs a verified Photography creator account with 17.6K followers on Instagram. The account posts mainly around photography and food topics. The account has published 10,119 posts, currently around 6 posts a week. Typical posts draw 207 likes and 16 comments, putting engagement at 1.26%.
The Photography account Ultraclay has posted 10,119 times on Instagram and drawn 17.6K followers.
Ultraclay's 1.26% engagement rate is below the median of 2.46% among Photography accounts with 10K–100K followers, measured across 3,423 accounts in the InstME index.
Comments arrive at about one per 13 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Ultraclay sits at about 6 posts per week.
Estimated sponsored-post value
$78–$140
Based on 17.6K followers and a 1.26% engagement rate, a single sponsored post by Ultraclay is worth an estimated $78–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Food
| Metric | Ultraclay | Cohort median |
|---|---|---|
| Engagement rate | 1.26% | 2.46% |
| Average likes | 207 | 523 |
| Average comments | 16 | 25 |
| Posts per week | 5.65 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
clay williams is a verified photography creator on Instagram, with 17.6K followers.
clay williams posts on Instagram as @ultraclay.
clay williams has 17,618 followers on Instagram (17.6K) as of Jul 9, 2026.
clay williams's engagement rate is 1.26%, calculated from average likes and comments per post relative to followers. That is below the median of 2.46% for Photography accounts with 10K–100K followers in the InstME index.
Posts by clay williams average 207 likes and 16 comments.
clay williams posts about 6 times per week on average.
clay williams is registered as a creator account on Instagram and is verified.
clay williams is categorized as a photography and food account in the InstME index, based on the profile's bio and Instagram category across 10,119 posts.
Yes. clay williams carries the blue verified badge on Instagram.
10,119
16
Posts / Week
5.65
Growth Score
25.2 / 100
Follower Ratio
2.6×
Engagement
0.81%
A sponsored post from clay williams is estimated at $78 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
