James Beard Award-winning photographer, member of @diversifyphoto, mpw.74. Co-founder, . Brooklyn, NY.
clay williams runs a verified Photography creator account with 17.6K followers on Instagram. The account posts mainly around photography and food topics. The account has published 10,119 posts, currently around 6 posts a week. Typical posts draw 207 likes and 16 comments, putting engagement at 1.26%.
The Photography account Ultraclay has posted 10,119 times on Instagram and drawn 17.6K followers.
Ultraclay's 1.26% engagement rate is below the median of 2.46% among Photography accounts with 10K–100K followers, measured across 3,423 accounts in the InstME index.
Comments arrive at about one per 13 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Ultraclay sits at about 6 posts per week.
Ultraclay comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$78–$140
Based on 17.6K followers and a 1.26% engagement rate, a single sponsored post by Ultraclay is worth an estimated $78–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ultraclay | Cohort median |
|---|---|---|
| Engagement rate | 1.26% | 2.46% |
| Average likes | 207 | 523 |
| Average comments | 16 | 25 |
| Posts per week | 5.65 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
clay williams is a verified photography creator on Instagram, with 17.6K followers.
clay williams posts on Instagram as @ultraclay.
clay williams has 17,618 followers on Instagram (17.6K) as of Jul 9, 2026.
clay williams's engagement rate is 1.26%, calculated from average likes and comments per post relative to followers. That is below the median of 2.46% for Photography accounts with 10K–100K followers in the InstME index.
Posts by clay williams average 207 likes and 16 comments.
clay williams posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of clay williams's followers are low-quality or inactive, giving an audience-quality score of 100/100.
clay williams is registered as a creator account on Instagram and is verified.
clay williams is categorized as a photography and food account in the InstME index, based on the profile's bio and Instagram category across 10,119 posts.
Total Posts
10,119
Avg Comments
16
More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Food
Engagement
13.95%
Yes. clay williams carries the blue verified badge on Instagram.
A sponsored post from clay williams is estimated at $78 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
