@
Brand
Official account of the University of California, Berkeley. Home of the @calathletics Golden Bears. 🐻
sprout.link/ucberkeleyofficialAudience
Browse top profilesFollowers
428K
Following
459
Total Posts
Engagement & Performance
Engagement Rate
3.38%
Avg Likes
14,348
Avg Comments
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Data last updated: Apr 23, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.
