The official Instagram account of Cal Athletics. For all things student, follow @thebenchcal 🐻
Cal Athletics runs a verified Education creator account with 69.2K followers on Instagram. To date Cal Athletics has posted 8,221 times, currently around 6 posts a week. Posts average 239 likes and 32 comments, an engagement rate of 0.39%.
The Education account Calathletics has posted 8,221 times on Instagram and drawn 69.2K followers.
Calathletics's 0.39% engagement rate is in the bottom quarter (median: 1.3%) among Education accounts with 10K–100K followers, measured across 962 accounts in the InstME index.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Calathletics maintains a rhythm of about 6 posts per week.
The account follows just 331 others against 69.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$240–$450
Based on 69.2K followers and a 0.39% engagement rate, a single sponsored post by Calathletics is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Roughly balanced · mostly 18–34
Typical for Education creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Education
| Metric | Calathletics | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 1.3% |
| Average likes | 239 | 368 |
| Average comments | 32 | 8 |
| Posts per week | 6.47 | 1.06 |
Median values from 962 Education accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Cal Athletics is a verified education creator on Instagram, with 69.2K followers.
Cal Athletics posts on Instagram as @calathletics.
Cal Athletics has 69,231 followers on Instagram (69.2K) as of Apr 27, 2026.
Cal Athletics's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Education accounts with 10K–100K followers in the InstME index.
Posts by Cal Athletics average 239 likes and 32 comments.
Cal Athletics posts about 6 times per week on average.
Cal Athletics is registered as a creator account on Instagram and is verified.
Cal Athletics is categorized as an education account in the InstME index, based on the profile's bio and Instagram category across 8,221 posts.
Yes. Cal Athletics carries the blue verified badge on Instagram.
Avg Comments
32
Engagement
1.65%
A sponsored post from Cal Athletics is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
