Five Generations of Family Winemaking in the Hunter Valley, since 1858.
Outreach This Creator For FreeTyrrell's Wines is a Wine/spirits brand based in Australia. The account has built 22.5K followers on Instagram. To date Tyrrell's Wines has posted 1,006 times, currently around 2 posts a week. Typical posts draw 3 likes and 2 comments, putting engagement at 0.02%.
Tyrrellswines is a Wine/spirits account on Instagram with 22.5K followers and 1,006 published posts.
At 0.02%, Tyrrellswines's engagement rate is in the bottom 1% relative to accounts with 10K–100K followers.
Tyrrellswines maintains a rhythm of about 2 posts per week.
Audience-quality analysis puts Tyrrellswines at 46/100; roughly 45% of followers look low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$79–$150
Based on 22.5K followers and a 0.02% engagement rate, a single sponsored post by Tyrrellswines is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Wine/spirits
| Metric | Tyrrellswines | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 2.47 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tyrrellswines | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.66% |
| Average likes | 3 | 158 |
| Average comments | 2 | 9 |
| Posts per week | 2.47 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Tyrrell's Wines is a wine/spirits brand based in Australia on Instagram, with 22.5K followers.
Tyrrell's Wines posts on Instagram as @tyrrellswines.
Tyrrell's Wines has 22,515 followers on Instagram (22.5K) as of Aug 9, 2026.
Tyrrell's Wines's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Tyrrell's Wines average 3 likes and 2 comments.
Tyrrell's Wines posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 45% of Tyrrell's Wines's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Total Posts
1,006
Avg Comments
2
Engagement
0.56%
Tyrrell's Wines is registered as a business account on Instagram.
Tyrrell's Wines is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 1,006 posts.
Tyrrell's Wines's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Tyrrell's Wines is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
