💙Your trusted trip companion Hotels, Flights, Trains, Tickets & Travel Guide
Followers
1.2M
Following
646
Total Posts
Engagement Rate
0.08%
Avg Likes
855
Avg Comments
Trip.com is a verified Travel brand. The account has built 1.2M followers on Instagram. Content spans travel and tech. Trip.com has shared 2,584 posts to date, currently around 9 posts a week. Typical posts draw 855 likes and 80 comments, putting engagement at 0.08%.
Counting 1.2M followers and 2,584 posts, Trip sits in the InstME index as a Travel account.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Trip's 0.08% engagement rate is in the bottom quarter (median: 0.74%).
Comments arrive at about one per 11 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Trip sits at about 9 posts per week, more than one per day.
With 1.2M followers but only 646 accounts followed back, Trip shows the ratio of a well-established account.
Estimated sponsored-post value
$4,100–$7,600
Based on 1.2M followers and a 0.08% engagement rate, a single sponsored post by Trip is worth an estimated $4,100–$7,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Trip | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.74% |
| Average likes | 855 | 15,822 |
| Average comments | 80 | 167 |
| Posts per week | 8.65 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Trip.com is a verified travel brand on Instagram, with 1.2M followers.
Trip.com posts on Instagram as @trip.
Trip.com has 1,174,407 followers on Instagram (1.2M) as of Jul 11, 2026.
Trip.com's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Trip.com average 855 likes and 80 comments.
Trip.com posts about 9 times per week on average.
Trip.com is registered as a business account on Instagram and is verified.
Trip.com is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 2,584 posts.
Yes. Trip.com carries the blue verified badge on Instagram.
2,584
80
Posts / Week
8.65
Growth Score
1.6 / 100
Follower Ratio
1818.0×
Engagement
0.05%
A sponsored post from Trip.com is estimated at $4,100 to $7,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
