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5.2K
Following
21
Total Posts
Engagement Rate
4.35%
Avg Likes
206
Avg Comments
On Instagram, Tray Willis | Makeup Effects Artist + Educator is a Beauty brand with an audience of 5.2K. The account posts mainly around beauty and music topics. To date Tray Willis | Makeup Effects Artist + Educator has posted 481 times, currently less than one post a week. Posts average 206 likes and 20 comments, an engagement rate of 4.35%.
Traylai shows up in the InstME index as a Beauty account, 5.2K followers, 481 posts.
Traylai has an engagement rate of 4.35%, which is above the median of 3.02% for Beauty accounts with 1K–10K followers, based on 4,078 accounts in the InstME index.
The audience comments once per 10 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Traylai has published less than one post per week.
Traylai follows only 21 accounts while being followed by 5.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$73–$130
Based on 5.2K followers and a 4.35% engagement rate, a single sponsored post by Traylai is worth an estimated $73–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Traylai | Cohort median |
|---|---|---|
| Engagement rate | 4.35% | 3.02% |
| Average likes | 206 | 79 |
| Average comments | 20 | 9 |
| Posts per week | 0.03 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Tray Willis | Makeup Effects Artist + Educator is a beauty brand on Instagram, with 5.2K followers.
Tray Willis | Makeup Effects Artist + Educator posts on Instagram as @traylai.
Tray Willis | Makeup Effects Artist + Educator has 5,191 followers on Instagram (5.2K) as of Jul 14, 2026.
Tray Willis | Makeup Effects Artist + Educator's engagement rate is 4.35%, calculated from average likes and comments per post relative to followers. That is above the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Tray Willis | Makeup Effects Artist + Educator average 206 likes and 20 comments.
Tray Willis | Makeup Effects Artist + Educator posts less than once a week on average.
Tray Willis | Makeup Effects Artist + Educator is registered as a business account on Instagram.
481
20
Posts / Week
0.03
Growth Score
87 / 100
Follower Ratio
247.2×
Engagement
0.06%
Tray Willis | Makeup Effects Artist + Educator is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 481 posts.
A sponsored post from Tray Willis | Makeup Effects Artist + Educator is estimated at $73 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
