Plan your perfect northern Michigan escape Eat, sip, explore, repeat 🍒🍷🌊 Tag us → #TraverseCity
Outreach This Creator For FreeFollowers
81K
Following
1.2K
Total Posts
Engagement Rate
1.01%
Avg Likes
755
Avg Comments
Traverse City is a Travel brand based in United States, with 81K followers on Instagram. To date Traverse City has posted 2,655 times, currently less than one post a week. Typical posts draw 755 likes and 60 comments, putting engagement at 1.01%.
Traversecitytourism operates a Travel account on Instagram, pairing 81K followers with 2,655 posts.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Traversecitytourism's 1.01% engagement rate lands in line with the median of 1.02%.
Followers leave about one comment for every 13 likes, an unusually discussion-heavy audience.
Traversecitytourism's videos draw about 41.3K views each, around 51% of its followers per post.
Over recent weeks, Traversecitytourism has published less than one post per week.
InstME's audience-quality checks score Traversecitytourism at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$290–$530
Based on 81K followers and a 1.01% engagement rate, a single sponsored post by Traversecitytourism is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Traversecitytourism | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 1.02% |
| Average likes | 755 | 250 |
| Average comments | 60 | 14 |
| Posts per week | 0.48 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Traversecitytourism | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 0.82% |
| Average likes | 755 | 174 |
| Average comments | 60 | 9 |
| Posts per week | 0.48 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Traverse City is a travel brand based in United States on Instagram, with 81K followers.
Traverse City posts on Instagram as @traversecitytourism.
Traverse City has 81,004 followers on Instagram (81K) as of Jul 16, 2026.
Traverse City's engagement rate is 1.01%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Traverse City average 755 likes and 60 comments.
Traverse City posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Traverse City's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Traverse City is registered as a business account on Instagram.
Traverse City is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 2,655 posts.
2,655
60
Avg Views
41,321
Posts / Week
0.48
Growth Score
20.2 / 100
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
215.7K
Engagement
0.18%
Traverse City's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Traverse City is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
