The official account of Total Wine & More. Loving wine, beer, spirits and cigars since 1991. Must be 21+ to follow!
Followers
206.1K
Following
1.3K
Total Posts
Engagement Rate
0.02%
Avg Likes
18
Avg Comments
Total Wine & More runs a verified Wine, Beer & Spirits Store brand account based in United States with 206.1K followers on Instagram. To date Total Wine & More has posted 7,375 times, currently around 2 posts a week. Typical posts draw 18 likes and 29 comments, putting engagement at 0.02%.
Counting 206.1K followers and 7,375 posts, Totalwine sits in the InstME index as a Wine, Beer & Spirits Store account.
On average, Totalwine's posts earn 18 likes and 29 comments, about one interaction per 4,362 followers.
Totalwine maintains a rhythm of about one post per week.
With 206.1K followers but only 1,315 accounts followed back, Totalwine shows the ratio of a well-established account.
Estimated sponsored-post value
$720–$1,300
Based on 206.1K followers and a 0.02% engagement rate, a single sponsored post by Totalwine is worth an estimated $720–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine, Beer & Spirits Store
| Metric | Totalwine | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.25% |
| Average likes | 18 | 2,985 |
| Average comments | 29 | 73 |
| Posts per week | 1.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Totalwine | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.86% |
| Average likes | 18 | 2,003 |
| Average comments | 29 | 56 |
| Posts per week | 1.71 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Total Wine & More is a verified wine, beer & spirits store brand based in United States on Instagram, with 206.1K followers.
Total Wine & More posts on Instagram as @totalwine.
Total Wine & More has 206,091 followers on Instagram (206.1K) as of Jul 15, 2026.
Total Wine & More's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Total Wine & More average 18 likes and 29 comments.
Total Wine & More posts about 2 times per week on average.
Total Wine & More is registered as a business account on Instagram and is verified.
Total Wine & More is categorized as a wine, beer & spirits store account in the InstME index, based on the profile's bio and Instagram category across 7,375 posts.
Total Wine & More's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,375
29
Posts / Week
1.71
Growth Score
0.4 / 100
Follower Ratio
156.7×
Engagement
0.03%
Yes. Total Wine & More carries the blue verified badge on Instagram.
A sponsored post from Total Wine & More is estimated at $720 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
