O’Briens is Ireland’s largest family-owned drinks retailer. Browse over 1000 wines & a full range of beers & spirits. Please enjoy alcohol sensibly.
Outreach This Creator For FreeO'Briens Wine runs a Wine, Beer & Spirits Store brand account based in Ireland with 17K followers on Instagram. O'Briens Wine has shared 1,851 posts to date, currently around 3 posts a week. Engagement runs at 1.55%, or about 147 likes and 118 comments per post.
As a Wine, Beer & Spirits Store account, Obrienswine reaches 17K followers on Instagram across 1,851 published posts.
Each post from Obrienswine averages 147 likes and 118 comments, or about one interaction per 64 followers.
Followers weigh in with a comment about every 1 likes, an unusually discussion-heavy audience.
Obrienswine's videos average 2.2K views per post.
Obrienswine's output runs to about 3 posts per week.
Estimated sponsored-post value
$92–$170
Based on 17K followers and a 1.55% engagement rate, a single sponsored post by Obrienswine is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine, Beer & Spirits Store
| Metric | Obrienswine | Cohort median |
|---|---|---|
| Engagement rate | 1.55% | 1.45% |
| Average likes | 147 | 339 |
| Average comments | 118 | 18 |
| Posts per week | 2.81 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Obrienswine | Cohort median |
|---|---|---|
| Engagement rate | 1.55% | 1.1% |
| Average likes | 147 | 243 |
| Average comments | 118 | 11 |
| Posts per week | 2.81 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
O'Briens Wine is a wine, beer & spirits store brand based in Ireland on Instagram, with 17K followers.
O'Briens Wine posts on Instagram as @obrienswine.
O'Briens Wine has 17,039 followers on Instagram (17K) as of Sep 30, 2026.
O'Briens Wine's engagement rate is 1.55%, calculated from average likes and comments per post relative to followers.
Posts by O'Briens Wine average 147 likes and 118 comments.
O'Briens Wine posts about 3 times per week on average.
O'Briens Wine is registered as a business account on Instagram.
O'Briens Wine is categorized as a wine, beer & spirits store account in the InstME index, based on the profile's bio and Instagram category across 1,851 posts.
O'Briens Wine's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,851
Avg Comments
118
Engagement
0.25%
A sponsored post from O'Briens Wine is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
