Slicker than your average skincare Heavy hitting formulas for chronic skin Available at @sephora, , +
Followers
278.9K
Following
1.9K
Total Posts
Engagement Rate
0.3%
Avg Likes
823
Avg Comments
Topicals runs a verified Beauty brand account based in United States with 278.9K followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 262 posts, currently around 4 posts a week. Posts average 823 likes and 22 comments, an engagement rate of 0.3%.
Counting 278.9K followers and 262 posts, Topicals sits in the InstME index as a Beauty account.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Topicals's 0.3% engagement rate is below the median of 0.47%.
The comment-to-like ratio works out to one comment per 37 likes, pointing to a healthy amount of conversation.
Topicals's output runs to about 4 posts per week.
With 278.9K followers but only 1,919 accounts followed back, Topicals shows the ratio of a well-established account.
Estimated sponsored-post value
$980–$1,800
Based on 278.9K followers and a 0.3% engagement rate, a single sponsored post by Topicals is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Topicals | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.47% |
| Average likes | 823 | 1,059 |
| Average comments | 22 | 46 |
| Posts per week | 4.23 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Topicals | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.44% |
| Average likes | 823 | 978 |
| Average comments | 22 | 55 |
| Posts per week | 4.23 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Topicals is a verified beauty brand based in United States on Instagram, with 278.9K followers.
Topicals has 278,919 followers on Instagram (278.9K) as of Jul 9, 2026.
Topicals's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Topicals average 823 likes and 22 comments.
Topicals posts about 4 times per week on average.
Topicals is registered as a business account on Instagram and is verified.
Topicals is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 262 posts.
Topicals's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Topicals carries the blue verified badge on Instagram.
262
22
Posts / Week
4.23
Growth Score
6 / 100
Follower Ratio
145.3×
Engagement
0%
A sponsored post from Topicals is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
