The Best of the Good Life. South Africa's premium lifestyle magazine show!
Outreach This Creator For FreeFollowers
190.3K
Following
256
Total Posts
Engagement Rate
0.1%
Avg Likes
188
Avg Comments
Top Billing is a Lifestyle brand based in South Africa, with 190.3K followers on Instagram. The account has published 2,078 posts, currently around 84 posts a week. Typical posts draw 188 likes and 7 comments, putting engagement at 0.1%.
Topbillingtv shows up in the InstME index as a Lifestyle account, 190.3K followers, 2,078 posts.
Topbillingtv has an engagement rate of 0.1%, which is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers, based on 826 accounts in the InstME index.
For roughly every 27 likes there is one comment, a healthy amount of conversation.
In recent weeks Topbillingtv has kept to about 84 posts per week, more than one per day.
Topbillingtv follows only 256 accounts while being followed by 190.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$670–$1,200
Based on 190.3K followers and a 0.1% engagement rate, a single sponsored post by Topbillingtv is worth an estimated $670–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Topbillingtv | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 2.99% |
| Average likes | 188 | 7,188 |
| Average comments | 7 | 111 |
| Posts per week | 84 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Topbillingtv | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.02% |
| Average likes | 188 | 2,318 |
| Average comments | 7 | 50 |
| Posts per week | 84 | 0.97 |
Median values from 111 accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Top Billing is a lifestyle brand based in South Africa on Instagram, with 190.3K followers.
Top Billing posts on Instagram as @topbillingtv.
Top Billing has 190,320 followers on Instagram (190.3K) as of Jul 15, 2026.
Top Billing's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Top Billing average 188 likes and 7 comments.
Top Billing posts about 84 times per week on average.
Top Billing is registered as a business account on Instagram.
Top Billing is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,078 posts.
Top Billing's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,078
7
Posts / Week
84
Growth Score
2 / 100
Follower Ratio
743.4×
Engagement
3.58%
A sponsored post from Top Billing is estimated at $670 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
