Reaching 132.4K followers on Instagram, Rich Stays | STAYS & EVENTS is a verified Lifestyle brand based in South Africa. The account has published 6,576 posts, currently less than one post a week. Posts average 3,568 likes and 163 comments, an engagement rate of 2.82%.
On Instagram, Richstays runs a Lifestyle account that has published 6,576 posts and gathered 132.4K followers.
For Lifestyle accounts with 100K–1M followers, Richstays's 2.82% engagement rate is below the median of 2.99%, a read from 826 accounts in the InstME index.
At one comment per 22 likes, the ratio points to a healthy amount of conversation.
In recent weeks Richstays has kept to less than one post per week.
Quality checks give Richstays 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Richstays follows only 1,231 accounts while being followed by 132.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,300–$2,400
Based on 132.4K followers and a 2.82% engagement rate, a single sponsored post by Richstays is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Richstays | Cohort median |
|---|---|---|
| Engagement rate | 2.82% | 2.99% |
| Average likes | 3,568 | 7,188 |
| Average comments | 163 | 111 |
| Posts per week | 0.22 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Richstays | Cohort median |
|---|---|---|
| Engagement rate | 2.82% | 1.02% |
| Average likes | 3,568 | 2,318 |
| Average comments | 163 | 50 |
| Posts per week | 0.22 | 0.97 |
Median values from 111 accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Rich Stays | STAYS & EVENTS is a verified lifestyle brand based in South Africa on Instagram, with 132.4K followers.
Rich Stays | STAYS & EVENTS posts on Instagram as @richstays.
Rich Stays | STAYS & EVENTS has 132,449 followers on Instagram (132.4K) as of Aug 9, 2026.
Rich Stays | STAYS & EVENTS's engagement rate is 2.82%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Rich Stays | STAYS & EVENTS average 3,568 likes and 163 comments.
Rich Stays | STAYS & EVENTS posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Rich Stays | STAYS & EVENTS's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
6,576
Avg Comments
163
Predominantly women · mostly 18–34
Typical for Lifestyle creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
1.23%
Rich Stays | STAYS & EVENTS is registered as a business account on Instagram and is verified.
Rich Stays | STAYS & EVENTS is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 6,576 posts.
Rich Stays | STAYS & EVENTS's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rich Stays | STAYS & EVENTS carries the blue verified badge on Instagram.
A sponsored post from Rich Stays | STAYS & EVENTS is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
