We make natural products that really work by combining naturally derived ingredients and scientific know-how. We also Do Good. For Real.
Followers
44.9K
Following
361
Total Posts
Engagement Rate
0.52%
Avg Likes
224
Avg Comments
Reaching 44.9K followers on Instagram, Tom’s of Maine is a verified Beauty brand based in United States. The account posts mainly around beauty and tech topics. Tom’s of Maine has shared 1,122 posts to date, currently around 3 posts a week. Typical posts draw 224 likes and 8 comments, putting engagement at 0.52%.
With 44.9K followers across 1,122 posts, Toms_of_maine is one of the Beauty accounts tracked in the InstME index.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Toms_of_maine's 0.52% engagement rate lands below the median of 0.57%.
The audience comments once per 29 likes on average, a healthy amount of conversation.
Toms_of_maine's recent cadence works out to about 3 posts per week.
Toms_of_maine keeps its following list short (361) relative to 44.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$290
Based on 44.9K followers and a 0.52% engagement rate, a single sponsored post by Toms_of_maine is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Toms_of_maine | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 0.57% |
| Average likes | 224 | 134 |
| Average comments | 8 | 12 |
| Posts per week | 3.21 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Toms_of_maine | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 0.51% |
| Average likes | 224 | 91 |
| Average comments | 8 | 10 |
| Posts per week | 3.21 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Tom’s of Maine is a verified beauty brand based in United States on Instagram, with 44.9K followers.
Tom’s of Maine posts on Instagram as @toms_of_maine.
Tom’s of Maine has 44,936 followers on Instagram (44.9K) as of Jul 15, 2026.
Tom’s of Maine's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Tom’s of Maine average 224 likes and 8 comments.
Tom’s of Maine posts about 3 times per week on average.
Tom’s of Maine is registered as a business account on Instagram and is verified.
Tom’s of Maine is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,122 posts.
Tom’s of Maine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,122
8
Posts / Week
3.21
Growth Score
10.4 / 100
Follower Ratio
124.5×
Engagement
0.96%
Yes. Tom’s of Maine carries the blue verified badge on Instagram.
A sponsored post from Tom’s of Maine is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
