🇳🇿&🇬🇧 now living in 🇨🇳 Dad of two 👦👧 Co-Founder of Little Fierce @heylittlefierce, bio-neutral kids shoes! For work,
Outreach This Creator For FreeReaching 168.9K followers on Instagram, Tom the Dad is a Business creator based in United Kingdom. The account posts mainly around business and parenting topics. To date Tom the Dad has posted 257 times, currently less than one post a week. Typical posts draw 70,233 likes and 418 comments, putting engagement at 41.83%.
With 168.9K followers across 257 posts, Tom.thedad is one of the Business accounts tracked in the InstME index.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, Tom.thedad's 41.83% engagement rate lands in the top quarter (median: 1.25%).
For roughly every 168 likes there is one comment, an audience that mostly engages through likes.
Tom.thedad keeps a posting cadence of less than one post per week.
Tom.thedad keeps its following list short (915) relative to 168.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,400–$4,400
Based on 168.9K followers and a 41.83% engagement rate, a single sponsored post by Tom.thedad is worth an estimated $2,400–$4,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
| Metric | Tom.thedad | Cohort median |
|---|---|---|
| Engagement rate | 41.83% | 1.25% |
| Average likes | 70,233 | 2,990 |
| Average comments | 418 | 92 |
| Posts per week | 0.3 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tom.thedad | Cohort median |
|---|---|---|
| Engagement rate | 41.83% | 1.37% |
| Average likes | 70,233 | 4,964 |
| Average comments | 418 | 92 |
| Posts per week | 0.3 | 0.21 |
Median values from 34 Business accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Tom the Dad is a business creator based in United Kingdom on Instagram, with 168.9K followers.
Tom the Dad posts on Instagram as @tom.thedad.
Tom the Dad has 168,892 followers on Instagram (168.9K) as of Sep 11, 2026.
Tom the Dad's engagement rate is 41.83%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Tom the Dad average 70,233 likes and 418 comments.
Tom the Dad posts less than once a week on average.
Tom the Dad is registered as a creator account on Instagram.
Tom the Dad is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 257 posts.
Tom the Dad's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
418
Engagement
1.23%
A sponsored post from Tom the Dad is estimated at $2,400 to $4,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
