Helping parents earn more & keep more. Disciple. Mom. Author. Strategist. Showing up purposefully & helping you do same 📍ON 🇨🇦 | Founder @showuphq
Outreach This Creator For FreeFollowers
32.1K
Following
996
Total Posts
Engagement Rate
3.34%
Avg Likes
996
Avg Comments
On Instagram, TM | Tolu Michaels is a Parenting creator based in Canada with an audience of 32.1K. The account posts mainly around parenting and business topics. TM | Tolu Michaels has shared 1,699 posts to date, currently less than one post a week. Engagement runs at 3.34%, or about 996 likes and 75 comments per post.
Tolumichaels shows up in the InstME index as a Parenting account, 32.1K followers, 1,699 posts.
For Parenting accounts with 10K–100K followers, Tolumichaels's 3.34% engagement rate is above the median of 1.08%, a read from 2,913 accounts in the InstME index.
Followers leave about one comment for every 13 likes, an unusually discussion-heavy audience.
In recent weeks Tolumichaels has kept to less than one post per week.
Tolumichaels scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$380–$700
Based on 32.1K followers and a 3.34% engagement rate, a single sponsored post by Tolumichaels is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Tolumichaels | Cohort median |
|---|---|---|
| Engagement rate | 3.34% | 1.08% |
| Average likes | 996 | 275 |
| Average comments | 75 | 15 |
| Posts per week | 0.42 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tolumichaels | Cohort median |
|---|---|---|
| Engagement rate | 3.34% | 1.18% |
| Average likes | 996 | 275 |
| Average comments | 75 | 19 |
| Posts per week | 0.42 | 0.61 |
Median values from 1,105 accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
TM | Tolu Michaels is a parenting creator based in Canada on Instagram, with 32.1K followers.
TM | Tolu Michaels posts on Instagram as @tolumichaels.
TM | Tolu Michaels has 32,110 followers on Instagram (32.1K) as of Jul 14, 2026.
TM | Tolu Michaels's engagement rate is 3.34%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by TM | Tolu Michaels average 996 likes and 75 comments.
TM | Tolu Michaels posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of TM | Tolu Michaels's followers are low-quality or inactive, giving an audience-quality score of 94/100.
TM | Tolu Michaels is registered as a creator account on Instagram.
1,699
75
Posts / Week
0.42
Growth Score
66.8 / 100
ER Rank
Top 43%
Predominantly women · mostly 25–44
Typical for Parenting creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Business
Engagement
0%
TM | Tolu Michaels is categorized as a parenting and business account in the InstME index, based on the profile's bio and Instagram category across 1,699 posts.
TM | Tolu Michaels's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from TM | Tolu Michaels is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
