DJ • Hair • Beauty Founder @bajluxe | Bags DJ Academy
Followers
1.2M
Following
1.4K
Total Posts
Engagement Rate
1.29%
Avg Likes
15,713
Avg Comments
On Instagram, TBAJ is a verified Beauty brand based in Nigeria with an audience of 1.2M. The account posts mainly around beauty and music topics. The account has published 311 posts, currently less than one post a week. Posts average 15,713 likes and 362 comments, an engagement rate of 1.29%.
Tracked in the InstME index, Tolanibaj is a Beauty account with 1.2M followers and a back catalogue of 311 posts.
Tolanibaj records a 1.29% engagement rate, in the top quarter (median: 0.32%) for the 361 Beauty accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 43 likes, a healthy amount of conversation.
Tolanibaj currently publishes less than one post per week.
InstME's checks rate Tolanibaj's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Tolanibaj keeps its following list short (1,423) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.2M followers and a 1.29% engagement rate, a single sponsored post by Tolanibaj is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Tolanibaj | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.32% |
| Average likes | 15,713 | 6,917 |
| Average comments | 362 | 196 |
| Posts per week | 0.63 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tolanibaj | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.64% |
| Average likes | 15,713 | 18,317 |
| Average comments | 362 | 482 |
| Posts per week | 0.63 | 0.74 |
Median values from 95 accounts in Nigeria with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
TBAJ is a verified beauty brand based in Nigeria on Instagram, with 1.2M followers.
TBAJ posts on Instagram as @tolanibaj.
TBAJ has 1,248,964 followers on Instagram (1.2M) as of Jul 10, 2026.
TBAJ's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by TBAJ average 15,713 likes and 362 comments.
TBAJ posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of TBAJ's followers are low-quality or inactive, giving an audience-quality score of 100/100.
TBAJ is registered as a business account on Instagram and is verified.
TBAJ is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 311 posts.
TBAJ's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
311
362
Posts / Week
0.63
Growth Score
25.8 / 100
Audience Score
100 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
Engagement
2.26%
Yes. TBAJ carries the blue verified badge on Instagram.
A sponsored post from TBAJ is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
