Clean beauty with benefits. Made in Canada 🇨🇦 Founded by Tara O’Kelly (aka TOK). 🇺🇸 @credobeauty 🇨🇦
Followers
30.8K
Following
2.2K
Total Posts
Engagement Rate
1.08%
Avg Likes
284
Avg Comments
TOK Beauty is a verified Beauty brand based in Canada, with 30.8K followers on Instagram. Its posts sit across beauty and parenting. The account has published 1,047 posts, currently less than one post a week. Engagement runs at 1.08%, or about 284 likes and 47 comments per post.
Tracked in the InstME index, Tokbeauty is a Beauty account with 30.8K followers and a back catalogue of 1,047 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Tokbeauty's 1.08% engagement rate lands above the median of 0.57%.
Followers leave about one comment for every 6 likes, an unusually discussion-heavy audience.
Video posts from Tokbeauty average 930.4 views.
In recent weeks Tokbeauty has kept to less than one post per week.
Tokbeauty scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$120–$220
Based on 30.8K followers and a 1.08% engagement rate, a single sponsored post by Tokbeauty is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Tokbeauty | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 0.57% |
| Average likes | 284 | 134 |
| Average comments | 47 | 12 |
| Posts per week | 0.09 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tokbeauty | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 0.91% |
| Average likes | 284 | 208 |
| Average comments | 47 | 22 |
| Posts per week | 0.09 | 0.24 |
Median values from 51 Beauty accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
TOK Beauty is a verified beauty brand based in Canada on Instagram, with 30.8K followers.
TOK Beauty posts on Instagram as @tokbeauty.
TOK Beauty has 30,839 followers on Instagram (30.8K) as of Apr 7, 2026.
TOK Beauty's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by TOK Beauty average 284 likes and 47 comments.
TOK Beauty posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of TOK Beauty's followers are low-quality or inactive, giving an audience-quality score of 100/100.
TOK Beauty is registered as a business account on Instagram and is verified.
TOK Beauty is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,047 posts.
1,047
47
Avg Views
930
Posts / Week
0.09
Growth Score
21.6 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
53.6K
Engagement
0.22%
TOK Beauty's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. TOK Beauty carries the blue verified badge on Instagram.
A sponsored post from TOK Beauty is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
