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Clean beauty with benefits. Made in Canada 🇨🇦 Founded by Tara O’Kelly (aka TOK). 🇺🇸 @credobeauty @thedetoxmarket 🇨🇦 @thedetoxmarketcanada @welldotca
www.tokbeauty.com/Audience
Browse top profilesFollowers
30.8K
Following
2.2K
Total Posts
Engagement & Performance
Engagement Rate
1.08%
Avg Likes
284
Avg Comments
What the numbers say about @tokbeauty
@tokbeauty has built an audience of 30.8K followers on Instagram over 1,047 posts as a Beauty account.
@tokbeauty has an engagement rate of 1.08%, which is above the median of 0.85% for Beauty accounts with 10K–100K followers, based on 1,753 accounts in the InstME index.
Followers leave about one comment for every 6 likes — an unusually discussion-heavy audience.
Video posts from @tokbeauty average 930.4 views.
@tokbeauty currently publishes less than one post per week.
@tokbeauty vs similar accounts
| Metric | @tokbeauty | Cohort median |
|---|---|---|
| Engagement rate | 1.08% | 0.85% |
| Average likes | 284 | 180 |
| Average comments | 47 | 15 |
| Posts per week | 0.09 | 0.45 |
Median values from 1,753 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 7, 2026
How @tokbeauty's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @tokbeauty: (284 avg likes + 47 avg comments) ÷ 30,839 followers × 100 ≈ 1.08%.
Frequently asked questions about @tokbeauty
How many followers does @tokbeauty have?
@tokbeauty has 30,839 followers on Instagram (30.8K) as of Apr 7, 2026.
What is @tokbeauty's engagement rate?
@tokbeauty's engagement rate is 1.08%, calculated from average likes and comments per post relative to followers. That is above the median of 0.85% for Beauty accounts with 10K–100K followers in the InstME index.
How many likes does @tokbeauty average per post?
Posts by @tokbeauty average 284 likes and 47 comments.
How often does @tokbeauty post on Instagram?
@tokbeauty posts less than once a week on average.
Is @tokbeauty a business or creator account?
@tokbeauty is registered as a business account on Instagram and is verified.