Authentic Iga-yaki Donabe, artisanal kitchen tools and tableware from all over Japan by @mrsdonabe . Bringing Happy Donabe Life to the world.
Followers
40K
Following
609
Total Posts
Engagement Rate
0.35%
Avg Likes
112
Avg Comments
TOIRO is a verified Food brand based in Japan. The account has built 40K followers on Instagram. The account posts mainly around food and art topics. To date TOIRO has posted 1,208 times, currently around 4 posts a week. Typical posts draw 112 likes and 29 comments, putting engagement at 0.35%.
Toirokitchen is a Food account whose 1,208 posts have grown a following of 40K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Toirokitchen posts a 0.35% engagement rate that is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Lately Toirokitchen has been publishing about 4 posts per week.
Audience-quality analysis puts Toirokitchen at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$260
Based on 40K followers and a 0.35% engagement rate, a single sponsored post by Toirokitchen is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Toirokitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.75% |
| Average likes | 112 | 177 |
| Average comments | 29 | 10 |
| Posts per week | 4.41 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Toirokitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 0.36% |
| Average likes | 112 | 111 |
| Average comments | 29 | 5 |
| Posts per week | 4.41 | 1.03 |
Median values from 49 Food accounts in Japan with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
TOIRO is a verified food brand based in Japan on Instagram, with 40K followers.
TOIRO posts on Instagram as @toirokitchen.
TOIRO has 40,008 followers on Instagram (40K) as of Apr 23, 2026.
TOIRO's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by TOIRO average 112 likes and 29 comments.
TOIRO posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of TOIRO's followers are low-quality or inactive, giving an audience-quality score of 100/100.
TOIRO is registered as a business account on Instagram and is verified.
TOIRO is categorized as a food and art account in the InstME index, based on the profile's bio and Instagram category across 1,208 posts.
1,208
29
Posts / Week
4.41
Growth Score
7 / 100
ER Rank
16th
More women than men · mostly 25–44
Typical for Food creators in Japan, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Art
Engagement
0.44%
TOIRO's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. TOIRO carries the blue verified badge on Instagram.
A sponsored post from TOIRO is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
