Chef, Food Consultant, Recipe Developer 🎬 The Golden Spurtle @bhgaus Food Innovator ‘26 🏆 2x World Porridge Championships finalist
Followers
22.5K
Following
1.7K
Total Posts
Engagement Rate
15.89%
Avg Likes
3,443
Avg Comments
Reaching 22.5K followers on Instagram, Toby Wilson is a verified Food creator. The account posts mainly around food and tech topics. The account has published 1,175 posts, currently less than one post a week. Posts average 3,443 likes and 130 comments, an engagement rate of 15.89%.
On Instagram, Tobywilson runs a Food account that has published 1,175 posts and gathered 22.5K followers.
For Food accounts with 10K–100K followers, Tobywilson's 15.89% engagement rate is in the top quarter (median: 0.75%), a read from 7,981 accounts in the InstME index.
The audience comments once per 27 likes on average, a healthy amount of conversation.
Tobywilson sees 146.8K views per video on average, 6.5× its followers, a pattern of content travelling outside the follower base.
In recent weeks Tobywilson has kept to less than one post per week.
Estimated sponsored-post value
$310–$580
Based on 22.5K followers and a 15.89% engagement rate, a single sponsored post by Tobywilson is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Tobywilson | Cohort median |
|---|---|---|
| Engagement rate | 15.89% | 0.75% |
| Average likes | 3,443 | 177 |
| Average comments | 130 | 10 |
| Posts per week | 0.16 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Toby Wilson is a verified food creator on Instagram, with 22.5K followers.
Toby Wilson posts on Instagram as @tobywilson.
Toby Wilson has 22,488 followers on Instagram (22.5K) as of Jul 12, 2026.
Toby Wilson's engagement rate is 15.89%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Toby Wilson average 3,443 likes and 130 comments.
Toby Wilson posts less than once a week on average.
Toby Wilson is registered as a creator account on Instagram and is verified.
Toby Wilson is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 1,175 posts.
Yes. Toby Wilson carries the blue verified badge on Instagram.
1,175
130
Avg Views
146,763
Posts / Week
0.16
Growth Score
100 / 100
Engagement
0%
A sponsored post from Toby Wilson is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
