Dad • Husband • “Chef” Cooking like I know what I’m doing. 📩
Reaching 57.9K followers on Instagram, Josh | Dad Life is a verified Food brand. Its posts sit across food and parenting. Josh | Dad Life has shared 199 posts to date, currently less than one post a week. Posts average 18,047 likes and 195 comments, an engagement rate of 31.51%.
Tobojosh operates a Food account on Instagram, pairing 57.9K followers with 199 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Tobojosh's 31.51% engagement rate lands in the top quarter (median: 0.75%).
At one comment per 93 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Tobojosh has published less than one post per week.
Estimated sponsored-post value
$810–$1,500
Based on 57.9K followers and a 31.51% engagement rate, a single sponsored post by Tobojosh is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Tobojosh | Cohort median |
|---|---|---|
| Engagement rate | 31.51% | 0.75% |
| Average likes | 18,047 | 177 |
| Average comments | 195 | 10 |
| Posts per week | 0.16 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Josh | Dad Life is a verified food brand on Instagram, with 57.9K followers.
Josh | Dad Life posts on Instagram as @tobojosh.
Josh | Dad Life has 57,900 followers on Instagram (57.9K) as of Sep 13, 2026.
Josh | Dad Life's engagement rate is 31.51%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Josh | Dad Life average 18,047 likes and 195 comments.
Josh | Dad Life posts less than once a week on average.
Josh | Dad Life is registered as a business account on Instagram and is verified.
Josh | Dad Life is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 199 posts.
Yes. Josh | Dad Life carries the blue verified badge on Instagram.
Avg Comments
195
Engagement
33.35%
A sponsored post from Josh | Dad Life is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
