Official IG of The Original Detangler. IntelliFlex® bristles glide thru knots with less breakage & more smiles. 🏆 Award-Winning 💁♀️ All Hair Types
Followers
195.3K
Following
806
Total Posts
Engagement Rate
0.37%
Avg Likes
528
Avg Comments
Wet Brush is a verified Beauty brand based in United States. The account has built 195.3K followers on Instagram. Its posts sit across beauty and tech. The account has published 3,625 posts, currently less than one post a week. Typical posts draw 528 likes and 186 comments, putting engagement at 0.37%.
As a Beauty account, Thewetbrush reaches 195.3K followers on Instagram across 3,625 published posts.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Thewetbrush's 0.37% engagement rate comes in below the median of 0.47%.
Comments arrive at about one per 3 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Thewetbrush sits at less than one post per week.
The account follows just 806 others against 195.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$680–$1,300
Based on 195.3K followers and a 0.37% engagement rate, a single sponsored post by Thewetbrush is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Thewetbrush | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.47% |
| Average likes | 528 | 1,059 |
| Average comments | 186 | 46 |
| Posts per week | 0.2 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thewetbrush | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.44% |
| Average likes | 528 | 978 |
| Average comments | 186 | 55 |
| Posts per week | 0.2 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Wet Brush is a verified beauty brand based in United States on Instagram, with 195.3K followers.
Wet Brush posts on Instagram as @thewetbrush.
Wet Brush has 195,343 followers on Instagram (195.3K) as of Jul 11, 2026.
Wet Brush's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Wet Brush average 528 likes and 186 comments.
Wet Brush posts less than once a week on average.
Wet Brush is registered as a business account on Instagram and is verified.
Wet Brush is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 3,625 posts.
Wet Brush's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,625
186
Posts / Week
0.2
Growth Score
7.4 / 100
Follower Ratio
242.4×
Engagement
0.27%
Yes. Wet Brush carries the blue verified badge on Instagram.
A sponsored post from Wet Brush is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
